What we do
This is how we do it, baby
BRAND / VIDEO & MOTION / INTERACTIVE
Our work is created and optimized for every modern medium. We specialize in entertainment marketing, whether through network branding, show branding, or integrated executions of brand campaigns. The New Blank builds content through live-action, illustration, and animation regardless of the verticals, whether broadcast, film, digital, or print. We have produced everything from film titles to 26 story tall digital environmental displays to branding, key art, stage design, and signage for music festivals. But don’t assume we don’t dig into commercial or corporate work, we have worked on projects for everyone from local banks to Fortune 100 telecom and tech companies.
We excel at taking projects from the mythical napkin sketch through production and finish but are pretty damn savvy at jumping into any phase of production, inserting our thought process and creativity as well as our technical chops, to get across the finish line. Our goal is to raise the bar on the end result, and we have been pretty damn good at it so far!
Our process is centered around our directors and creative team. We start all our projects with a creative brainstorm getting as many different perspectives possible regardless of the deliverable scheme. The leadership team assigned is involved from beginning to end, your project does not get bounced around and handed off as it moves from phase to phase. Our directors work from the initial pitches and treatments throughout production and post-production to ensure quality and continuity of vision, whether it is a straight forward broadcast package or something much more involved, including branding or digital executions.
Capabilities
Brand & Strategy
We start with strategy and the passion to understand your vision and your place in the market. We dig into broader societal trends to create insight for building brand strategies. Our design is informed, intentional and purposeful. Your positioning is unique, clear and flawlessly executed across all platforms to create 360 degrees of consistency for your voice to be clearly understood and heard.
- Market research
- Peer/ competitive landscape review
- Relative societal trend reviews
- Brand Strategy
- Logo / mark development
- Broadcast / print / digital brand presence
- Consulting + Insights
- Cross platform strategic executions
- Brand guidelines
- Soup
- Market research
- Peer / competitive landscape review
- Relative societal trend reviews
- Brand strategy
- Logo / mark development
- Broadcast / print / digital brand presence
- Consulting + Insights
- Cross platform strategic execution.
- Brand guidelines
- Soup
Video & Motion
We design in 4 dimensions. Our images have to not only look good in one frame but utilize time to tell rich and full stories. Whether your project has loads of VFX over live action coupled with graphic design or simply an edit and color work, we do it all with your messaging in mind. Nothing is gratuitous, everything with purpose.
- Design / Styleframing
- Storyboarding
- Script writing
- Directorial
- Liveaction production
- Tabletop production
- Stop motion production
- Editorial
- Motionography
- Animation
- VFX
- Compositing
- Color Correction
- and Goldfish
- Design / Styleframing
- Storyboarding
- Script writing
- Directorial
- Live action production
- Tabletop production
- Stop motion production
- Editorial
- Motionography
- Animation
- VFX
- Compositing
- Color correction
- and Goldfish
Digital Agency Services & Emerging Technologies
CRRNT is a digital agency & consulting partner deeply integrated with TNB. They provide a mix of innovative & strategic services fueling a passionate team into creating bad-ass products & experiences to grow and engage audiences uniquely in today’s modern marketplace. Check out some of CRRNT’s work or blog.
- Website Design & Development
- Brand Identity Design & Development
- Social Media & Community Management
- Branded Stories & Campaigns
- Growth Marketing & Consulting
- Virtual, Augmented, & Mixed Reality Experiences
- Immersive & Multi-Sensory Experiences
- Product Envisioning & Concepting
- Emerging Technology Games & Tools
- The Never-Been-Done-Before
- Website Design & Development
- Brand Identity Design & Development
- Social Media & Community Management
- Branded Stories & Campaigns
- Growth Marketing & Consulting
- Virtual, Augmented, & Mixed Reality Experiences
- Immersive & Multi-Sensory Experiences
- Product Envisioning & Concepting
- Emerging Technology Games & Tools
- The Never-Been-Done-Before
Workflows
Advertising Campaigns
You have a campaign you shot but it needs all the goodness we can bring to make it sing:
- Research
- Design
- Edit
- VFX
- Compositing
- Edit
- Motionography
- Color Correction
- DELIVER, DELIVER, DELIVER!
Entertainment Marketing
You have a show, a stunt or a whole network that needs a facelift or a whole rework…
- Research
- Battle planning
- Design/Styleframes
- Storyboards
- Directorial
- Production
- Edit
- Animation
- Edit
- Motionography
- Compositing
- Color Correction
- Template building
- DELIVERY!
Animated Explainer
You have a product that needs explaining, and you have a script and a rough concept. Explainers teach people how to do things or explain how a product or how to interact with a new service. It might never go viral, but smartly created Explainers can be the foundation for a strong understanding of your product, program or offering. Here are the steps we would take together to make your video a success:
- Research
- Battle planning
- Design / Styleframing
- Storyboards
- Edit
- Animation
- Edit
- Compositing
- Color Correction
- Delivery
Integrated Campaigns
This is probably a given, but all the tools are on the table including our not so secret weapon: CRRNT. In order to create projects that are optimized for cross-platform deliverables ranging from OOH interactive displays to banners and websites to app development, billboards, and traditional broadcast, the whole think tank pours over the ask and works through the pitfalls and advantages of each deliverable. We weave together solutions that play to their strengths rather than simply forcing a single design into areas it has no business being.
While it is represented by only 2 lines below, research and battle planning plays a much bigger role and is revisited throughout the lifespan of the project in order to ensure success. This also reassures assumptions and decisions made early on are still valid.
- Research
- Battle planning
- Design/Styleframes
- Storyboards
- Directorial
- Production
- VFX Supervision
- Edit
- Motionography
- Animation
- VFX
- Compositing
- Edit
- Color Correction
- (weave in digital workflow)
Social Content
Who doesn’t need original content for social media? Here’s what to expect:
- Research
- Battle planning
- Script writing
- Design/Styleframes
- Storyboards
- Production
- Directorial
- Edit
- Motionography
- Color Correction
- DE-LI-VER-Y!
Directorial
Don’t need all the special sauce that comes after the production? No worries, we can fit into any workflow needed and are great team players! We can develop creative treatments, handle the shoot, wave a lot of hands behind and in front of the camera and you walk away with drives full of the best looking footage you have ever seen. (Guaranteed by Bobby’s mom.*)
- Research
- Treatment/Design
- Battle planning
- Storyboards
- Directorial
- Production
- D.E.L.I.V.E.R.Y. Why? Because we like you!
*Not really. Well, she would guarantee it if you wouldn’t take her so literally. She’s a retiree and can’t afford that kind of lawsuit, you litigious bastard, but she really, really likes our work and thinks you will too.
