Washington State Lottery
LITTLE LVM
An endearing story of the Washington State Lottery Little LVM venturing out to see the benefits of all its work combining character animation, design, live-action, editorial, VFX work, and color correction.
Advertising | Character Design | Character Animation | Live Action | VFX | Editorial | Color Correction
loads of humanity from a tiny box!
Director of Photography: Joel Voelker
Line Producer: John Gomez
VFX Supervision: Eric Edwards
Editorial: Chris Ophoven
Character Team: Adam Rosenzweig, Andrew Butterworth, Marcus Kulik
Compositing: Marcus Kulick, Ben Strickland, Joanny Causse
Color Correction: Eric Edwards
Sound Design: HEARby (John Buroker)
Executive Creative Director: Bobby Hougham
Executive Producer: Sevrin Daniels
Agency: Cole & Weber
ECD: Jason Black
CD: Todd Derksen
ACD / CW: Peter Trueblood
AD: Louie Johnson
Producer: Chelsea Sweetin
Director: Bobby Hougham
Director of Photography: Joel Voelker
Line Producer: John Gomez
VFX Supervision: Eric Edwards
Editorial: Chris Ophoven
Character Team: Adam Rosenzweig, Andrew Butterworth, Marcus Kulik
Compositing: Marcus Kulick, Ben Strickland, Joanny Causse
Color Correction: Eric Edwards
Sound Design: HEARby (John Buroker)
Executive Creative Director: Bobby Hougham
Executive Producer: Sevrin Daniels
Agency: Cole & Weber
ECD: Jason Black
CD: Todd Derksen
ACD / CW: Peter Trueblood
AD: Louie Johnson
Producer: Chelsea Sweetin
The Process
Bobby Hougham wrote a script using the Hero’s Journey structure to create this “there and back again” story. He developed camera angles and experiences for our character to help make the WSL Little LVM as relatable as possible, as human as possible, experiencing challenges and wins we can all appreciate while exploring the different beneficiaries of the Washington State Lottery.
Backed up by fantastic character animation with huge, expressive eyes and a surprising amount of movement range as well as a load of tracking and compositing, edit and color, and topped off with extensive sound design, Little LVM comes to life.
Featured Words
Cole & Weber Partners With The New Blank to Create “The Curious Lottery Vending Machine” for Washington’s Lottery
February 27, 2019 in Ads of Brands
A Washington’s Lottery vending machine embarks on a journey of discovery in the new spot “The Curious Lottery Vending Machine” …
