Verizon
ONE TALK EXPLAINER
Verizon needed a sophisticated and approachable explainer video for one of their more complicated products, One Talk. Verizon was in the middle of their rebrand, we developed a technique that provided the flexibility required to accommodate late project palette changes.
Design | Directorial | Editorial | Motionography | Illustration | Animation | Compositing | Color Correction
Who says explainers need to be mind-numbing?
Directed by: Bobby Hougham
Illustration: Jay Bryant, Andy Musser
Animation Team: Andy Musser, Marcus Kulik, Ryan Pohanic
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham
VFX/Animation Supervisor: Eric Edwards
Editor: John Jeffcoat
Agency: MRM SLC
CD: Spencer Jacobs, Paul Butterfield
Producer: John Williams
Directed by: Bobby Hougham
Illustration: Jay Bryant, Andy Musser
Animation Team: Andy Musser, Marcus Kulik, Ryan Pohanic
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham
VFX/Animation Supervisor: Eric Edwards
Editor: John Jeffcoat
Agency: MRM SLC
CD: Spencer Jacobs, Paul Butterfield
Producer: John Williams
The Process
We developed a series of illustrations to carry this project for the Verizon One Talk product. Originally designed with a completely different color palette, and a live action component, mid-way through the production Verizon released its new brand guidelines which mandated a complete rework. Knowing this was a likelihood we had built our illustrations using a technique that would allow us to flex with client without losing a crippling amount of time. Ultimately saving them money and being one of the first videos released conforming to the new guidelines.
TNB are a great partner. They’re on top of it. On time and on budget. Couldn’t ask for a better team of hard working and creative folks. Always a pleasure to work with.
John Williams
MRM//McCann
