Verizon

MACHINE TO MACHINE EXPLAINER

This explainer for Verizon’s Machine to Machine product line is a bit of a departure from the typical corporate explainers. As part of a new grouping intended to introduce various products and services the goal was to inform at a high level without delving too deep. We’re keeping it understandable and lighthearted, if the audience is entertained enough to make it through and pick up a basic understanding of the product we would consider this a win.

Once we settled on a script and animation style, it was just a matter of figuring out where we put the aliens abducting the cows. We knew the rest would fall into place after that.