Verizon
EXPLAINERS
MRM approached us to help them visualize Verizon explainers. We partnered with them to invent the visual and animation language used to tell their complex stories as simply as possible. The graphic vernacular we developed reduces complex concepts to repeating symbols and animation allowing the viewer to follow along without having to decode technical and non-visual processes.
Flex Content | Design | Directorial | Editorial | Motionography | Compositing | Color Correction
complexity distilled
Directed by: Bobby Hougham
Animation Team: Eric Edwards, Matthew Pinski, Phiphat Pinyosophon, Alan Llave, Scott Hudziak, Chase Hochstatter, Xianming Han
Composer: Phil Peterson
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Agency: MRM SLC
CD: Spencer Jacobs, Paul Butterfield
Producer: John Williams
Directed by: Bobby Hougham
Animation Team: Eric Edwards, Matthew Pinski, Phiphat Pinyosophon, Alan Llave, Scott Hudziak, Chase Hochstatter, Xianming Han
Composer: Phil Peterson
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Agency: MRM SLC
CD: Spencer Jacobs, Paul Butterfield
Producer: John Williams
The Process
When creating a volume of deliverables more than just a pretty picture comes into play. When partnering with MRM we worked together to develop a graphic language optimized for the desired timeline and allotted budget.
Typically on a volume project we would develop the graphic vernacular and our Flex Content team would take over on the production. But when the client comes back mid-stream and asks to modify the direction, we have them covered. Our award winning Bespoke team steps back in to rethink and create the new modified visual direction. And then once approved, it heads back for production by our high-efficiency Flex team for execution.
Pleasure in the job puts perfection in the work.
Spencer Jacobs (attrib. Aristotle)
ACD MRM Worldgroup
