Verizon

enterprise explainer

Verizon

Enterprise Explainer

MRM tapped The New Blank to develop their Verizon Enterprise explainer video, predominantly utilizing stock footage, unified with good color correction, augmented with graphic design and typography, sound design and a custom composed track.

Design | Editorial | Motionography | Color Correction

A fun exploration of what it takes to VM

Creative Director: Bobby Hougham
Edit: John Jeffcoat
Design: Vince Diga
Animation Team: Monica Parsons, Eric Edwards, Scott Hudziak
Color Correction: Eric Edwards

Executive Producer: Sevrin Daniels
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: MRM-McCann
Producer: John Williams

Creative Director: Bobby Hougham
Edit: John Jeffcoat
Design: Vince Diga
Animation Team: Monica Parsons, Eric Edwards, Scott Hudziak
Color Correction: Eric Edwards
Executive Producer: Sevrin Daniels
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: MRM-McCann
Producer: John Williams

The Process

The Process

We developed a look and feel that could wrangle the various shots and film types together. Our graphical “user interface” armature provides an interesting visual solution for on-screen text as well as a way to visually aid the story where the footage alone needed help as well as injecting some of that Verizon red. After sourcing our footage and discovering what sections in the script were going to need that help, we developed animations that could specifically aid those sections. Sound design and score and a fantastic edit all pull their weight on this Enterprise Explainer for Verizon.

By starting with stock footage we were able to apply their budget in ways to create a high production value video without breaking the bank. Rather than spending budget on talent and locations we focused on storytelling and polish. MRM was happy to collaborate on creative ways to stretch their dollar. One challenge with utilizing stock footage is the multiple sources of the imagery as well as the varied lighting and shooting techniques. Sometimes that may be desired but when its not, we have developed a slew of techniques that can help minimize those differences ranging from color correction to more in depth VFX color work and lens and lighting simulations we will run the footage through to tie it all together.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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