T-Mobile

Unleashed

T-Mobile

Unleashed

Publicis came to us with a rough animatic and moodboard and challenged us to build an animation and design vernacular for their new branding. Challenge accepted. We called it “Unleashed”

Branding | Design | Directorial | Editorial | Motionography | Animation | VFX | Compositing | Color Correction

Developing the new style for T-Mobile

Creative Direction: Bobby Hougham & Sevrin Daniels
Design team: Eric Edwards, Lena Lee
Animation Team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson

Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels & Bobby Hougham
Agency: Publicis West

Creative Direction: Bobby Hougham & Sevrin Daniels
Design team: Eric Edwards, Lena Lee
Animation Team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels & Bobby Hougham
Agency: Publicis West

The Process

The Process

We were excited about the refreshing new creative and dove in head-first to help bring this punk inspired aesthetic to life. Loads of custom illustration and old-school poster techniques were applied to develop this look. We also cut up a ton of footage and photography to inject some spice or selective color. A “no-VO” approach relied solely on visuals and on-screen graphics to tell our stories along with some good old punk inspired rock n roll for attitude and emotion.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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