Riot
League of Legends: Wild Rift – Lunar Revel
It’s the Year of the Tiger and Riot Games’ League of Legends: Wild Rift had something special in mind to celebrate it. For the Lunar New Year, we were tasked with designing and animating the promo campaign. Partnering with Riot Games we created a whole lot of fun, just look at all the sparklies!!
Design | Motionography | Particle Simulations | Animation
‘Cause we like to party, hey! hey! hey!
Creative Director: Bobby Hougham
Designed by: Vince Diga
Animation team: Andrew Hoeveler, Steig Reitlin, Eric Edwards, Ryan Davies
Simulations: Marcus Kulik
Producer: Andrew Kobliska
Executive Producer: Andrew Kobliska
Executive Creative Director: Bobby Hougham
Client: Riot Games
Creative Director: Bobby Hougham
Designed by: Vince Diga
Animation team: Andrew Hoeveler, Steig Reitlin, Eric Edwards, Ryan Davies
Simulations: Marcus Kulik
Producer: Andrew Kobliska
Executive Producer: Andrew Kobliska
Executive Creative Director: Bobby Hougham
Client: Riot Games
The Process
Riot already had the branding pretty well figured out for this event, but it wasn’t extended out and interpreted for video. We stepped in, took a look through their brand guide, and presented several different interpretations for them to choose from.
The next step was to develop the animation styles for the various title cards. A few scenes needed to be animated from their Key Art as well. Using a combination of anchor point animation, puppetry, VFX particle simulations, and lighting magic, in collaboration with Riot, we were able to bring those scenes to life.
Taking particle simulations to the next level.
The key art and table scenes originally had painted fireworks and VFX sparkles, when we discussed the various elements we were going to animate to bring the images to life, we knew there was going to be a lot of particle simulations. While we were developing the particle simulations for the fireworks we decided that there should be a giant “grand finale” style burst to help the transition to the following scene. Marcus developed a burst that took the form of Year of the Tiger logo art as a big flashy special nod to the holiday.
It’s a great example of how we’re constantly looking for ways to put a little icing on top of every cake we bake.
Styleframes
Featured Words
League of Legends: Wild Rift – Lunar Revel 2022 Event Trailer
January 26, 2022 in GameSpace.com
Are you ready to cook something special up for the Lunar Banquet this year? Lunar Revel 2022 event is about to kick off in the free-to-play mobile MOBA League of Legends: Wild Rift. The event starts…
