Premera
PERSONAL STORIES
What if your insurance company cared so much about you as an individual that they saw you and your information as a series of personal stories rather than simple numbers and names on a chart? We helped develop a campaign for Premera that expressed exactly that.
Design | Script | Directorial | Live-Action | Editorial | Motionography | Animation | Compositing | Color Correction
A whole lotta real-life goes into medical records
Directed by: Bobby Hougham & Sevrin Daniels
Director of Photography: John Jeffcoat
Design: Eric Edwards
3D team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson
Compositing: Eric Edwards, Alan Llave
Executive Producer: Kelly Green
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: Copacino + Fujikado
CD: Mike Hayward
Producer: Kris Dangla
Directed by: Bobby Hougham & Sevrin Daniels
Director of Photography: John Jeffcoat
Design: Eric Edwards
3D team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson
Compositing: Eric Edwards, Alan Llave
Executive Producer: Kelly Green
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: Copacino + Fujikado
CD: Mike Hayward
Producer: Kris Dangla
The Process
So as it turns out, The New Blank is a Premera subscriber and one of the partners recently had a baby which provided plenty of ammo for writing our own “personal stories”.
We created a number of personal artifacts that would help populate the folder by shooting actual elements and turning them into 3D objects. After shooting the monologue we composited that into a 3D photo frame which was then composited with the rest of the elements to create the whole scene.
