Premera

Personal Stories

Premera

Personal Stories

What if your insurance company cared so much about you as an individual that they saw you and your information as a series of personal stories rather than simple numbers and names on a chart? We helped develop a campaign for Premera that expressed exactly that.

Design | Script | Directorial | Live-Action | Editorial | Motionography | Animation | Compositing | Color Correction

A whole lotta real life goes into your medical records

Directed by: Bobby Hougham & Sevrin Daniels
Director of Photography: John Jeffcoat
Design: Eric Edwards
3D team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson
Compositing: Eric Edwards, Alan Llave

Executive Producer: Kelly Green
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: Copacino + Fujikado
CD: Mike Hayward
Producer: Kris Dangla

Directed by: Bobby Hougham & Sevrin Daniels
Director of Photography: John Jeffcoat
Design: Eric Edwards
3D team: Eric Edwards, Lena Lee, Alan Llave, Tommy Hutcherson
Compositing: Eric Edwards, Alan Llave
Executive Producer: Kelly Green
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: Copacino + Fujikado
CD: Mike Hayward
Producer: Kris Dangla

The Process

The Process

So as it turns out, The New Blank is a Premera subscriber and one of the partners recently had a baby which provided plenty of ammo for writing our own “personal stories”.
We created a number of personal artifacts that would help populate the folder by shooting actual elements and turning them into 3D objects. After shooting the monologue we composited that into a 3D photo frame which was then composited with the rest of the elements to create the whole scene.

So as it turns out, The New Blank is a Premera subscriber and one of the partners recently had a baby which provided plenty of ammo for writing our own “personal stories”.
We created a number of personal artifacts that would help populate the folder by shooting actual elements and turning them into 3D objects. After shooting the monologue we composited that into a 3D photo frame which was then composited with the rest of the elements to create the whole scene.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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