Premera

HISTORICA

Premera developed a compliment of health care plans specifically designed to work within the historical Obamacare legislation and help minimum wage and low income clientele. This was a spot we crafted to help them tell their story.

Directorial | Live-Action | Editorial | Motionography | Color Correction

Real people, real historical

Directed by: Bobby Hougham
Director of Photography: Matthew J Clark
Executive Producers: Kelly Green, Buzzy Cancilla
Creative Director: Sevrin Daniels
Line Producer: Jill McBride
Project Manager: Christina Gonzalez
VFX/Animation Supervisor: Eric Edwards

Agency: Copacino + Fujikado
CD: Kathleen Greebe
Editor: Brian Alter

Directed by: Bobby Hougham
Director of Photography: Matthew J Clark
Executive Producers: Kelly Green, Buzzy Cancilla
Creative Director: Sevrin Daniels
Line Producer: Jill McBride
Project Manager: Christina Gonzalez
VFX/Animation Supervisor: Eric Edwards

Agency: Copacino + Fujikado
CD: Kathleen Greebe
Editor: Brian Alter

The Process

We get excited and feel a little warm and fuzzy anytime we hear that lower income or disadvantaged people are going to be taken care of. When Copacino reached out to TNB about this project supporting Premera’s solution for ObamaCare, we just couldn’t wait to dig in and make something beautiful and effective.

This was shot using real people as talent in real locations with minimal crew aiming for authenticity and to help keep the budget in check (it’s not like we’re selling shoes here). Minimal animation and a highly stylized high-pass color correction technique and some tasteful animation finish the look.

Have you ever seen such cute kids?? Working with kids is always a bit of a challenge as they definitely have their own ideas about what to do in front of a camera, but these kids were all very cute and helped tell an important story.

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