Premera

Historical

Premera

Historical

Premera developed a compliment of health care plans specifically designed to work within the historical Obamacare legislation and help minimum wage and low income clientele. This was a spot we crafted to help them tell their story.

Directorial | Live-Action | Editorial | Motionography | Color Correction

Real people, real historical

Directed by: Bobby Hougham
Director of Photography: Matthew J Clark
Executive Producers: Kelly Green, Buzzy Cancilla
Creative Director: Sevrin Daniels
Line Producer: Jill McBride
Project Manager: Christina Gonzalez

VFX/Animation Supervisor: Eric Edwards
Editor: Brian Alter
Agency: Copacino + Fujikado
CD: Kathleen Greebe
Producer: Kris Dangla

Directed by: Bobby Hougham
Director of Photography: Matthew J Clark
Executive Producers: Kelly Green, Buzzy Cancilla
Creative Director: Sevrin Daniels
Line Producer: Jill McBride
Project Manager: Christina Gonzalez

VFX/Animation Supervisor: Eric Edwards
Editor: Brian Alter
Agency: Copacino + Fujikado
CD: Kathleen Greebe
Producer: Kris Dangla

The Process

The Process

We get excited and feel a little warm and fuzzy anytime we hear that lower income or disadvantaged people are going to be taken care of. When Copacino reached out to TNB about this project, we just couldn’t wait to dig in and make something beautiful and effective.

This was shot using real people as talent in real locations with minimal crew aiming for authenticity and to help keep the budget in check (its not like we’re selling shoes here). Minimal animation and a highly stylized high-pass color correction technique.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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