Premera
ANECDOTES CAMPAIGN
We produced an integrated campaign developed for broadcast as well as print and interactive for Premera’s Anecdotes campaign. Based on selected stories from actual clients, we created a hyper-stylized illustrative look utilizing a specific brand-focused color palette.
The 3D illustrations were intended to be crop-able into any number of sizes and were delivered in layered sections in order to optimize negative space for print messaging. The print and digital assets were created using a stylized 3d which was leveraged into the broadcast campaign we were simultaneously developing.
Design | Directorial | Live-Action | Editorial | Motionography | Animation | VFX | Compositing | Color Correction | Integrated | Digital | Print
healthcare: Illustrated
Directed by: Bobby Hougham
Director of Photography: Russell Harper
Project Manager: Brianna Larson
Creative Director: Bobby Hougham
Design team: Yinzi Xiong, Lena Lee, Brody Davis, Tommy Hutcherson, Eric Edwards, Charlie Mooney, Vince Diga
VFX/Animation Supervisor: Eric Edwards
Executive Producer: Kelly Green
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: Copacino + Fujikado
Agency Clients: Jim Copacino: ECD, Kurt Reifschneider: CD, Kris Dangla: Producer, Jennifer Tobias, Melissa Figel: Account Supervisors
Directed by: Bobby Hougham
Director of Photography: Russell Harper
Project Manager: Brianna Larson
Creative Director: Bobby Hougham
Design team: Yinzi Xiong, Lena Lee, Brody Davis, Tommy Hutcherson, Eric Edwards, Charlie Mooney, Vince Diga
VFX/Animation Supervisor: Eric Edwards
Executive Producer: Kelly Green
Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Agency: Copacino + Fujikado
Agency Clients: Jim Copacino: ECD, Kurt Reifschneider: CD, Kris Dangla: Producer, Jennifer Tobias, Melissa Figel: Account Supervisors
The Process
We started by developing illustrations which would be used in the print and digital side of the campaign to identify actual stylization for the whole campaign. Our illustrations were designed to be crop-able into any number of sizes and were delivered in layered sections in order to optimize negative space for print messaging. The campaign was created using stylized 3d based on the original illustrations which was leveraged into broadcast portion of the campaign we were simultaneously developing.
After the specific “hero” anecdotes were selected and scenes were blocked out, we shot motion capture footage of our talent and then mapped the data to our rigged characters. The crossover scenes were the first to be finalized as we needed to match to live action plates we shot locally, dressed to look like the different locations around the country.
