PBS

ARTS FALL FESTIVAL BRANDING

With Gloria Estefan hosting the Latin themed festival as our muse we created an illustrative approach celebrating the theme and the performing arts. The PBS Arts Fall Festival brand package was a unique opportunity to build illustrations life size for our live action production and coupling them with 3D generated elements felt just a bit meta.

Branding | Design | Directorial | Live-Action | Editorial | Motionography | Animation | Compositing | Color Correction

Latin-themed, art and music

Directed by: Bobby Hougham
Director of Photography: Ki S. Hwang
Line Producer: John Gomez
Illustrator: Jay Bryant
Design Team: Jay Bryan, Lindsay Daniels, Vince Diga
VFX/Animation Supervisor: Eric Edwards
Animation Team: Chase Hochstatter, Eric Edwards
Executive Producer: Katy Taylor
Creative Directors: Sevrin Daniels, Bobby Hougham

Client: PBS
CD: John Ruppenthal
Producer: Jared Traver

Directed by: Bobby Hougham
Director of Photography: Ki S. Hwang
Line Producer: John Gomez
Illustrator: Jay Bryant
Design Team: Jay Bryan, Lindsay Daniels, Vince Diga
VFX/Animation Supervisor: Eric Edwards
Animation Team: Chase Hochstatter, Eric Edwards
Executive Producer: Katy Taylor
Creative Directors: Sevrin Daniels, Bobby Hougham

Client: PBS
CD: John Ruppenthal
Producer: Jared Traver

The Process

Part of the challenge of this project was working big within a tight budget. We devised a strategy that involved minimizing our live action production but augmenting it through set extensions in 3D. We developed a series of illustrations that were then sent to 3D as well as our production team to turn into life size set pieces for our shoot with Gloria Estefan. Then we brought the plates back and augmented the tool kit with the additional shots produced in 3D. This set extension provided all the typographical elements and IDs for the package. We then built a full host of templates the network in-house team could use to quickly create all the various promos for the PBS Arts Fall Festival.

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