PBS
Anywhere Brand Campaign
PBS tasked us with creating a brand campaign that would stretch across very disparate stories of “PBS Anywhere” as well as reinforcing that PBS is for everyone. Our integrated campaign needed to encompass a 100% graphic solutions as well as live action solutions for broadcast, digital, print as well as out of home while remaining familial.
We reached for the brass ring.
Branding | Design | Directorial | Editorial | Motionography | Animation | VFX | Compositing | Color Correction
the evolution of public television
Directed by: Bobby Hougham (“Boxes”, “Slices of Life”), Sevrin Daniels (“Slices of Life”)
Director of Photography: John Jeffcoat (“Slices of life”)
Executive Producer: Sevrin Daniels, Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Creative Director: Eric Edwards
Design: Arisu Kashigawa, Bobby Hougham
3D Team: Eric Edwards, Lena Lee, Yinzi Xiong, Matt Guzzardo (“Boxes”), Xianming Han
Compositing: Eric Edwards, Lena Lee, Yinzi Xiong, Tim Turner (“Boxes”), Bobby Hougham (“Boxes”)
Score: Phil Peterson
Sound Design: John Buroker
Voice Talent: Glen Rockowitz
Client: PBS
Senior Creative Director, PBS: John Ruppenthal
Director of Production, PBS: Carol Paik
Creative Director, PBS: Derrick Chamlee
Associate Creative Director, PBS: David Wilder
Managing Director, PBS: James Dreesen
Directed by: Bobby Hougham (“Boxes”, “Slices of Life”), Sevrin Daniels (“Slices of Life”)
Director of Photography: John Jeffcoat (“Slices of life”)
Executive Producer: Sevrin Daniels, Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Creative Director: Eric Edwards
Design: Arisu Kashigawa, Bobby Hougham
3D Team: Eric Edwards, Lena Lee, Yinzi Xiong, Matt Guzzardo (“Boxes”), Xianming Han
Compositing: Eric Edwards, Lena Lee, Yinzi Xiong, Tim Turner (“Boxes”), Bobby Hougham (“Boxes”)
Score: Phil Peterson
Sound Design: John Buroker
Voice Talent: Glen Rockowitz
Client: PBS
Senior Creative Director, PBS: John Ruppenthal
Director of Production, PBS: Carol Paik
Creative Director, PBS: Derrick Chamlee
Associate Creative Director, PBS: David Wilder
Managing Director, PBS: James Dreesen
The Process
With a target audience as large as PBS (literally everyone) and a message that you can now watch PBS anywhere and on nearly everything electronic, it made for an interesting story and challenge. It was a mighty big story to tell in 25 seconds. We also knew that while the first spot was animated that there would be live action follow ups that all needed to be within the brand campaign vernacular. So every style we worked on had a number of key parameters to hit before they were considered for the presentation. Lucky for us, we have some pretty smart and creative people on our team!
PBS Anywhere Brand Campaign Styleframes 7
Amazing storyboard and outdoor display work for PBS, Life on Your Terms. subways, billboards, tablets and mobile.
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PBS Anywhere Brand Campaign Styleframes 6
See how The New Blank brought the PBS Anywhere branding and storyboards to life on the street, on top of cabs, and on the subway
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PBS Anywhere Brand Campaign Styleframes 5
See how The New Blank brought the PBS Anywhere branding and storyboards to life featuring Sherlock Holmes, Frontline, Nova and more
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PBS Anywhere Brand Campaign Styleframes 4
See how The New Blank brought the PBS Anywhere branding and storyboards to life on bus shelters, the sides of buildings, as well as digital devices
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PBS Anywhere Brand Campaign Styleframes 3
See how The New Blank brought the PBS Anywhere branding and storyboards to life wrapping buildings, on cabs, and in your hands
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PBS Anywhere Brand Campaign Styleframes 2
See how The New Blank brought the PBS Anywhere branding and storyboards to life. Be More PBS, on the street, on top of cabs, and on the subway
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PBS Anywhere Brand Campaign Styleframes 1
See how The New Blank brought the PBS Anywhere branding and storyboards to life. We’re with you. For Life.
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Featured Words
Promax BDA Hot Spot
March 20, 2014 by Daily Brief a promaxBDA publication
PBS shows how a simple box can bring so much entertainment to your living room (or phone, or tablet).
I’ve been lucky enough to work with TNB more than once, and I look forward to the next time – they are excellent creative partners and problem-solvers.
Jared J. Traver
PBS
