OneOcean
BIG DATA
The age old question posed in the Sound of Music, how do you solve a problem like Big Data? OneOcean had a brilliant product that solved an enormous problem that was costing multiple industries millions of dollars and they were overlapping. They needed an elevator pitch that could really distill down what they did in 60 seconds and they needed it to work in a noisy showfloor environment. It’s ok if you sing the song, you know you wanna.
Branding | Design | Editorial | Motionography | Compositing | Color Correction
big data and big story— itty, bitty living space
Creative Director: Eric Edwards
Designer: Eric Edwards
3D team: Eric Edwards, Yinzi Xiong, Lena Lee
2D Animation: Alan Llave, Tommy Hutcherson
Compositing: Alan Llave, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Eric Edwards
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Agency: 51 Eggs
CD: Steve Hawley
Creative Director: Eric Edwards
Designer: Eric Edwards
3D team: Eric Edwards, Yinzi Xiong, Lena Lee
2D Animation: Alan Llave, Tommy Hutcherson
Compositing: Alan Llave, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Eric Edwards
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Agency: 51 Eggs
CD: Steve Hawley
The Process
After defining the motion architecture and vernacular of the brand we dove into the storyline, identifying key components and data. We developed a graphic armature that while utilizing the brand aspects and components, illustrate the storyline of how OneOcean overcame the issue of big data for ocean scientists, explorers and speculators. This video provided opportunity to reinforce the nascent brand expanding its footprint into the motion world.
A shift from 2D to 3D was employed to emphasize the 2 act structure. Act 1 setting up the current situation and problem was told through two dimensional info graphics and typography whereas act 2 focuses on the solution we chose to embody optimism with a 3D view showing a broad horizon, birds, clouds and dynamic camera moves. Typography was developed throughout in order to overcome noisy trade show floors where this video would be on high rotation.
