Nordstrom Rack
Happy Holideals
Nordstrom Rack was back with a vengeance! It was time for the holiday sales and riding high from the outstanding metrics that came back as a result of the Fashion at a Fraction campaign, Nordstrom Rack decided to do it again. Working with the footage their in-house team produced, we designed, edited, animated, retouched, and color corrected a series of spots for their on-air and digital integrated campaign: Happy Holideals. Nordstrom Rack 2—Holiday Boogaloo
Edit | Design | Motionography | Color Correction
so shiny and stripey!
Creative Director: Bobby Hougham
Designed by: Lindsay Daniels, Eric Edwards
Edit: Chris Ophoven
Animation: Eric Edwards
Rotoscope/Keying/VFX: Marcus Kulik
Producer: Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham
Client: Nordstrom Rack
Senior Creative Director: Amanda Trimble
Manager/Editor Off-Price Creative: Melissa Morritt
Project Manager: Andrea Feehan
Designed by: Lindsay Daniels, Eric Edwards
Edit: Chris Ophoven
Animation: Eric Edwards
Rotoscope/Keying/VFX: Marcus Kulik
Producer: Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham
Client: Nordstrom Rack
Senior Creative Director: Amanda Trimble
Manager/Editor Off-Price Creative: Melissa Morritt
Project Manager: Andrea Feehan
The Process
Hot on the heels of their success with the fall campaign, Fashion at a Fraction, Nordstrom Rack returned to the stage and shot more stills and footage for the holiday campaign. We were tasked with updating the look to work with the new campaign and see what we could make of the footage.
This time around there were new challenges to deal with. The spot was shot on a white cyc and utilized their brand and campaign colors throughout. We separated highly reflective and intricate elements in order to isolate and treat each color individually to match within each shot and for consistency from shot to shot.
Start with a whimsical edit, sprinkle in some colorful typography and zippy animation, add color correction and presto, a little holiday season magic!
