Emmy Award winning director Lindsay Daniels teamed up with The New Blank to create this campaign for Nordstrom celebrating their anniversary sale. Lindsay’s vision was a graphic look developed and executed entirely through lighting captured in camera.

Beautiful people, pretty clothes, mood lighting and great music.

Directorial | Live-Action | Editorial | Motionography | VFX | Compositing | Color Correction

just keep it all in camera, kid

Directed by: Lindsay Daniels & Sevrin Daniels
Director of Photography: Stephen McGeehee
Creative Direction: Bobby Hougham
Design: Lindsay Daniels
VFX/Animation: Bobby Hougham, Alan Llave, Sevrin Daniels
Editor: Sevrin Daniels
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels & Bobby Hougham

The Process

Sometimes, you just want to keep it all simple. Shoot on a stage, lots of product, stunning models and real lighting effects. Everything is truly shot real deal, in camera old school.

We developed a compositing and color correction rig on set to check plates as they came through to make sure we captured everything we needed to make the shots work.

Pin It on Pinterest

Share This