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Netflix

Pinball Masters
Promo Packaging

Developing the branding and promo packaging for a vintage styled pinball game? YES PLS! From bespoke illustrations and custom logo design to brand extension by way of icons, packaging for all the platforms, a nifty edit and custom animated cinemagraph Pinball Masters has it all!
Branding | Design | Animation | Motionography | Edit | Layout | Image Editing

TOTAL ANNIHILATION!!

ECD: Bobby Hougham & Sevrin Daniels
Creative Director: Bobby Hougham
Editor: Sevrin Daniels
Animation/Compositing: Ryan Davies, Eric Edwards
Design: Ryan Davies, Bobby Hougham
Illustration: Augie Pagan
Executive Producer: Andrew Kobliska

Client: Netflix
Creative Strategist (Games): Luke Peterson
Program Manager (Games): Karen Bu
Creative Coordinator: Conner Soutar, Chris Permijo

ECD: Bobby Hougham & Sevrin Daniels
Creative Director: Bobby Hougham
Editor: Sevrin Daniels
Animation/Compositing: Ryan Davies, Eric Edwards
Design: Ryan Davies, Bobby Hougham
Illustration: Augie Pagan
Executive Producer: Andrew Kobliska
Client: Netflix

Creative Strategist (Games): Luke Peterson
Program Manager (Games): Karen Bu
Creative Coordinator: Conner Soutar, Chris Permijo

The Art

You have the magic!

Do you remember going to the roller skating rink or arcade as a kid? The flashing disco lights, bright comic book art, and silly voice-over catchphrases were all part of classic pinball games. When Netflix asked us to work on a project called Pinball Masters, we got really excited to go back in time to those fun days.

Even though pinball has changed over the years, there’s still something really cool and nostalgic about it that kids and adults both love. So we did a ton of research to understand what made old pinball games so great. We looked at the best parts from the past to capture that classic pinball feeling in an authentic way.

As we learned about pinball history, we remembered how awesome and exciting those games used to be when we were young. With a clear vision, we started designing logos and illustrations that paid respect to pinball’s iconic past while also feeling fresh and modern. We worked to make sure every single piece felt like the true spirit of pinball.

Once we nailed down an illustration style that blended nostalgia with a contemporary look and feel, we created all the various pieces and parts to make a complete, unified pinball package. Our goal was to honor pinball’s legendary heritage but also reintroduce its timeless fun to new fans and players.

By mixing nostalgia with cutting-edge branding, graphic design, and visuals, our work on Pinball Masters celebrates this beloved classic game. The branding and visuals invite everyone – kids and adults – to experience the pure joy and excitement that only pinball can deliver.

Bespoke Illustration!

Pinball games are not complete without cool pictures made using a special painting technique called airbrushing. These fun, colorful illustrations are important to pinball’s long history. We knew we needed to find an expert artist who could create classic-looking pinball art with a fresh, new twist.

We found the perfect artist for the job – Augie Pagan. Augie has worked with The New Blank, many times before. Over the years, he has become well-known for his diverse artwork. Augie creates street art, comic book illustrations, and video game art and exhibits in galleries. His style blends vintage and modern looks, which makes him ideal for Pinball Masters.

And boy, did Augie deliver!

He’s a pinball wizard There has got to be a twistA pinball wizard’s Got such a supple wrist

 

The Who

Pinball Wizard

Full-service branding, design and animation for the Gaming industry

Whether you want to create a unique promotional package for a AAA game campaign, create a unique brand package to go to market, or need animated cinematics, we are the full-service production company for your next project. From design through animation through finish we are all-in on servicing the gaming industry. All our projects start with your ideas as the foundation and together we collaborate throughout the process to create high-quality deliverables to see the vision through no matter your audience!

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