MTV

WORLD STAR HIP HOP BRANDING

Bringing the internet sensation to your television complete with grills and thunderous energy. MTV tapped us to develop edgy, on-point branding for World Star Hip Hop ported over fresh from the interwebs.

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an edgy branding package for a show on the edge

Creative Director: Eric Edwards
Design Team: Vincent Diga, Cody Cobb, Eric Edwards
Animation Team: Cody Cobb, Eric Edwards, Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Production Company: iTV
Producers: Terry Powell, Brian Zagorski, Amelia Tabullo, Rob Anderson

Creative Director: Eric Edwards
Design Team: Vincent Diga, Cody Cobb, Eric Edwards
Animation Team: Cody Cobb, Eric Edwards, Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham

Production Company: iTV
Producers: Terry Powell, Brian Zagorski, Amelia Tabullo, Rob Anderson

The Process

World Star Hip Hop is a true internet sensation that draws in over 500,000 unique visitors daily, yeah that’s not a typo that’s real numbers. When ITV and MTV came to us to create a branding package that would authentically bring the small screen to the big screen, we dug deep. We explored the world they lived in and found our inner hardcore. No longer soft little design kittens, we brought the energy of a street fight into the world of Broadcast Branding with the glitchy fury of an 2400 baud modem.