Keysight

Hit

Keysight

Hit

Keysight Technologies, a major contractor for military tracking electronics was going through a merger with a full rebrand. They needed a catchy new look for their trade show video for that year. TNB developed a simple graphic look that augmented their existing imagery and footage creating a bit of buzz around the showroom floor.

Design | Editorial | Motionography | Color Correction

Making metal boxes look sexy as hell since 2007

Creative Director: Bobby Hougham
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Editor: John Jeffcoat
Designed by: Eric Edwards
Animation team: Eric Edwards, Yinzi Xiong, Lena Lee, Tommy Hutcherson, Alan Llave
Score: Phillip Peterson

Agency: Hydrogen
Producer: Sue Mowrer

Creative Director: Bobby Hougham
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Editor: John Jeffcoat
Designed by: Eric Edwards
Animation team: Eric Edwards, Yinzi Xiong, Lena Lee, Tommy Hutcherson, Alan Llave
Score: Phillip Peterson

Agency: Hydrogen
Producer: Sue Mowrer

The Process

The Process

Our target audience was critically discerning. We were given repeated warnings that irrelevant graphic details would be analyzed to oblivion or perilously distracting from the message of the video. Engineers. These guys want to see the product and know what it does, and it usually happens without any real flair or fanfare.

But they were coming to The New Blank so we knew they wanted some kind of design and motion that helped tell their story while differentiating them from the field.

So, we took the images we could get from them and developed a graphic vernacular that showcased the product and accomodated a modest amount of typography and included an animation style that attracted attention but wasn’t distracting for our specific target audience.

It went off without a hitch and Keysight reported overwhelming success for the videos performance at their trade show circuit. Though truth be told, we did walk that boundary for their engineers between eye candy and relevance. During the process we occasionally we dipped our big toe into the dark side of that line.

Bobby, Bobby, Bobby, Bobby, Bobby...

Sue Mowrer

Producer

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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