Go Smart Mobile

ARE YOU SMART?

Go Smart Mobile offers services aimed at a young demographic, they came to The New Blank to help them hit that target. This was created at the peak of the Great Recession, consumer confidence was at an all time low and tech companies were beginning work harder to hit specific demographics.

Wong Doody approached us to help them nail the attitude and look of their new campaign. Utilizing a combination of raw, lifestyle shots, a lush and sophisticated color treatment and typography to augment a smart script we were able to bring this beautifully smart spot to life.