GE Calgary Innovation Center

GE

Calgary Innovation Center

Hornall Anderson reached out to TNB to develop video content for the brand new GE Calgary Innovation Center. This video was a visual lead-in for a user interface driven, interactive, experiential exhibit.

Design | Directorial | Motionography | Animation | Integrated | Digital | Experiential

Defining Innovation

Creative Directors: Bobby Hougham & Sevrin Daniels
Animation: Eric Litwin
Project Manager: Brianna Larson
Executive Producer: Kelly Green

Agency: Hornall Anderson
CD: Joseph King
Design: Shane Long
Producer: John Sockwell

Creative Directors: Bobby Hougham & Sevrin Daniels
Animation: Eric Litwin
Project Manager: Brianna Larson
Executive Producer: Kelly Green

Agency: Hornall Anderson
CD: Joseph King
Design: Shane Long
Producer: John Sockwell

The Process

The Process

Our design was centered on the GE logo, identifying GE as central to innovation, using it as the main graphic armature to tell their story. In the end we split the logo into the four central pillars key to pursuing innovation.

Once the central themes were figured out and the storyline was developed, creating a motion vernacular to reinforce the story was critical. As we were talking specifically about themes central to GE we felt that utilizing the logo itself or more accurately, the shape of the logo specifically to help tell that story would be the best solution.

When we work on environmental pieces, not only the messaging comes into play but also the playback device and viewing environment weigh heavy in our overall solution. Below we have some images from the Innovation Center. The clean design of our video played nicely against the swooping curves and lines from the interior design of the space.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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