Our design was centered on the GE logo, identifying GE as central to innovation, using it as the main graphic armature to tell their story. In the end we split the logo into the four central pillars key to pursuing innovation.

Once the central themes were figured out and the storyline was developed, creating a motion vernacular to reinforce the story was critical. As we were talking specifically about themes central to GE we felt that utilizing the logo itself or more accurately, the shape of the logo specifically to help tell that story would be the best solution.

When we work on environmental pieces, not only the messaging comes into play but also the playback device and viewing environment weigh heavy in our overall solution. Below we have some images from the Innovation Center. The clean design of our video played nicely against the swooping curves and lines from the interior design of the space.