Fox

Upfronts Key Art

Designing 35 shows in 3 weeks. Holy shit the Upfronts are a sprint! We were given a list of show descriptions and working titles and tasked with developing logos and key art. Sometimes the show title changes, sometimes the show itself evolves. It’s a branding exercise with a whole lotta moving targets, the one exception being the deadline.

Branding | Design | Key Art

prepare to be overwhelmed, this happens every year

Creative Direction Bobby Hougham
Design Team: Yinzi Xiong, Lena Lee, Sevrin Daniels, Alan Llave, Vincent Diga
Executive Producer: Kelly Green
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: Fox Broadcasting Network
VP of Broadcast Design: Justin Owens

Creative Direction Bobby Hougham
Design Team: Yinzi Xiong, Lena Lee, Sevrin Daniels, Alan Llave, Vincent Diga
Executive Producer: Kelly Green
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: Fox Broadcasting Network
VP of Broadcast Design: Justin Owens

The Process

Every year we know they are coming, they are always at the same time yet, the door flings open and in they slide in like Kramer on a greased floor. The networks have hundreds of shows in various stages of development that need identities to help sell them through. From as little as a single line or paragraph describing each show, we develop hundreds of look frames, and this year we put them all to music.