Fox

Upfronts 2013

Fox

Upfronts 2013

Branding 35 shows in 3 weeks. Holy shit Upfronts 2013 were a sprint! We were given a list of show descriptions and working titles and tasked with developing logos and key art. Sometimes the show title changes, sometimes the show itself evolves. It’s a branding exercise with a whole lotta moving targets, the one exception being the deadline.

Branding | Design

Prepare to be overwhelmed, this happens every year

Creative Direction Bobby Hougham
Design Team: Yinzi Xiong, Lena Lee, Sevrin Daniels, Alan Llave, Vincent Diga
Executive Producer: Kelly Green
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: Fox Broadcasting Network
VP of Broadcast Design: Justin Owens

Creative Direction Bobby Hougham
Design Team: Yinzi Xiong, Lena Lee, Sevrin Daniels, Alan Llave, Vincent Diga
Executive Producer: Kelly Green
Creative Directors: Sevrin Daniels, Bobby Hougham
Network: Fox Broadcasting Network
VP of Broadcast Design: Justin Owens

The Process

The Process

Every year we know they are coming, they are always at the same time yet, the door flings open and in they slide in like Kramer on a greased floor. The networks have hundreds of shows in various stages of development that need identities to help sell them through. From as little as a single line or paragraph describing each show, we develop hundreds of look frames, and Upfronts 2013 was no exception.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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