Fox Sports
Darlington Throwback
Well howdy, partner, and welcome to Darlington. Soak in that warm greeting, ’cause it’ll be the last bit of hospitality you’ll get from the infamous Lady in Black. From here on out, you’ll be fighting to keep her from gobbling up your dreams.
Now, when Fox Sports came a-knockin’, askin’ for a spot to honor this legendary beast and her rich history? Well, shoot, color me neon and call me Cole Trickle cuz “there’s nothing we can’t do with a motion graphics package”.
With mustaches, mullets, fancy marketing campaigns and snazzy graphics, NASCAR and FOX Sports nod to the branding styles of the 70’s, 80’s, and 90’s as they pay tribute to this storied track.
Hold onto your hats, and get ready to dive into a whirlwind of nostalgia and lightning-fast thrills.
Writing | Branding | Design | Motionography | Color Correction
Into the Wayback Machine!!
ECD: Sevrin Daniels
Creative Director: Eric Edwards
Design: Vince Diga
Animation/Compositing: Bryce Stines, Aaron Lee, James Webber, Ben Strickland, Eric Edwards
Editorial: Ben Strickland
Color correction: Eric Edwards
Executive Producer: Andrew Kobliska
Audio: Matt Richman
Client: Fox Sports
CD: Ryan Dean Waite
CD: Javier Castillo
Producer: Andrew Harwood
Producer: Meghan Rock
ECD: Sevrin Daniels
Creative Director: Eric Edwards
Design: Vince Diga
Animation/Compositing: Bryce Stines, Aaron Lee, James Webber, Ben Strickland, Eric Edwards
Editorial: Ben Strickland
Color correction: Eric Edwards
Executive Producer: Andrew Kobliska
Audio: Matt Richman
Client: Fox Sports
CD: Ryan Dean Waite
CD: Javier Castillo
Producer: Andrew Harwood
Producer: Meghan Rock
The Process
Thems some tasty vittles
Its always a treat when Fox Sports is on the line. We know they are usually down for the crazy and weird, and we are more than happy to serve it up! NASCAR’s Throwback week at Darlington raceway was the opportunity to dig into some of the funky vintage styles we grew up on and spin up a new take for this promo package.
This fiery wolf’s head is a masterpiece of motion design, a symbol of strength and power that’ll make you want to growl and howl your love of speed at the moon. It’s the singular reason that motion design exists, and it just rules.
AAAoooooooooooooo!
Winner, winner, chicken dinner. It was a pleasure having ya stop by, feel free ta mosey round a bit before you go, check out a few branding packages or motion design toolkits at the gift shop, and when you do eventually decide to mosey on outta here, just mind the door- we wouldn’t want yer backside to get whacked on the way out.
Graphic storyboards
Every great tale starts with a sturdy foundation, and ours is built from boards and lots of ’em. But trust us, that’s what makes it so dern tasty. We’re taking you on a journey through the ages, the story of how the Miller car earned its place in racing legend. Think graphic design meets history lesson. It’s a tale of motion graphics and branding history, seamlessly woven together like ol’ Dale workin’ his way through the pack to Victory Lane.
Full-service video production
Whether you want to create videos for a social media campaign, commercials, traditional video marketing, digital media, brand video, or corporate video, we are the full-service production company for your next project. From pre-production through post whether fully animated, live-action with a ton of VFX, or straight shot and edited narrative. All video types start with your ideas as the foundation and together we collaborate on high-quality video production creating great videos to see the vision through no matter your audience!
