Fox

SO YOU THINK YOU CAN DANCE BRANDING

So You Think You Can Dance needed a facelift, creating the drama and excitement of some fantastic dancers in a fresh new look was a highlight of the summer for us.

← Previous Project Next Project →

what can you do with a bunch of stills shot on white?

Creative Director: Bobby Hougham
Design team: Eric Edwards, Alan Llave, Lena Lee, Yinzi Xiong, Tommy Hutcherson, Lindsay Daniels, Vincent Diga
Particle Simulations: Eric Edwards, Yinzi Xiong
Digital Paint: Lena Lee
Rotoscope: Alan Llave, Tommy Hutcherson
VFX/Animation Supervisor: Eric Edwards
Compositing team: Alan Llave, Tommy Hutcherson

Studio: Fox
Fox Client: Justin Owens

Creative Director: Bobby Hougham
Design team: Eric Edwards, Alan Llave, Lena Lee, Yinzi Xiong, Tommy Hutcherson, Lindsay Daniels, Vincent Diga
Particle Simulations: Eric Edwards, Yinzi Xiong
Digital Paint: Lena Lee
Rotoscope: Alan Llave, Tommy Hutcherson
VFX/Animation Supervisor: Eric Edwards
Compositing team: Alan Llave, Tommy Hutcherson

Studio: Fox
Fox Client: Justin Owens

The Process

This branding package utilizes still photography that has been re-animated to simulate the fast-slow style of bullet time, composited over a 3d black room, Dust and particles were generated digitally and Gulal powder was hand painted onto each image in the sequence.