Fox Int’l
AMERICAN HORROR STORY
American Horror Story was part of a massive branding campaign for Fox international, we developed a series of templated spots that were localized for 44 different languages and 57 countries around the world.
Branding | Design | Script | Directorial | Live-Action | Editorial | Motionography | Animation | VFX | Compositing | Color Correction
normal people scare me
Directed by: Bobby Hougham
Director of Photography: Bengt Jonsson
Creative Director: Bobby Hougham
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Writers: Kammie McArthur, Bobby Hougham
Design team: Arisu Kashiwagi, Brody Davis, Eric Edwards, Alan Llave, Vincent Diga, Mariana Silva, Mauricio Leon, Austin Shaw, Bobby Hougham
Production manager: Brianna Larson
Keying/Rotoscoping: Eric Litwin, Andy Tanguay, Eric Edwards, Tommy Hutcherson, Alan Llave, Lena Lee, Bobby Hougham
Compositors: Eric Edwards, Yinzi Xiong, Lena Lee, Alan Llave, Cody Cobb, Bobby Hougham
Editors: Sevrin Daniels, Jadie Zimmerman, John Jeffcoat, Eric Edwards, Tommy Hutcherson
CMO: Liz Dolan
VP Marketing: Alex Marinescu
PR Director: Chrystal Siersma
Creative Director: Flor Picco
Creative Director: Cori Capuano
Marketing Coordinator: Mia Vickers
Directed by: Bobby Hougham
Director of Photography: Bengt Jonsson
Creative Director: Bobby Hougham
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Writers: Kammie McArthur, Bobby Hougham
Design team: Arisu Kashiwagi, Brody Davis, Eric Edwards, Alan Llave, Vincent Diga, Mariana Silva, Mauricio Leon, Austin Shaw, Bobby Hougham
Production manager: Brianna Larson
Keying/Rotoscoping: Eric Litwin, Andy Tanguay, Eric Edwards, Tommy Hutcherson, Alan Llave, Lena Lee, Bobby Hougham
Compositors: Eric Edwards, Yinzi Xiong, Lena Lee, Alan Llave, Cody Cobb, Bobby Hougham
Editors: Sevrin Daniels, Jadie Zimmerman, John Jeffcoat, Eric Edwards, Tommy Hutcherson
Client: Fox International
CMO: Liz Dolan
VP Marketing: Alex Marinescu
PR Director: Chrystal Siersma
Creative Director: Flor Picco
Creative Director: Cori Capuano
Marketing Coordinator: Mia Vickers
The Process
We were tasked to create a brand campaign featuring key shows for the Fox International line up. They needed to be simple, localizable and readily understandable without relying on colloquialisms etc. We also needed to be able to build a rich production with short amounts of time with the individual talent as well as really random amounts of production space.
We shot multiple productions in Hollywood Center Studios (once on the Lucille Ball stage!), Raleigh Studios in Atlanta (inside The Walking Dead’s prison set), and in Swansea, Wales (in an old Ford factory that has been converted to locations of medieval Florence, Italy).
Talent was choreographed and shot individually and then composited together to look like it was all group shot, with one exception (see if you can figure out which it was). Ultimately composited together in CGI environments, some simple, some more complex.
