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Fox

FRINGE SEASON 3 BRANDING

Our initial concept involved exploring the world of The Observers, enigmatic, mysterious characters from the show that appeared to exist outside of the space/time paradigm. We conceived the world of The Observers as a negative space where bits from our universe and the alternate universe are traveling through to its opposite for the Fringe Season 3 branding. Basically, a big geek fest happened when we got this assignment!

Branding | Design | Motionography | Animation | Compositing | Color Correction

branding the space between two worlds

Directed by: Bobby Hougham & Sevrin Daniels
Creative Direction: Sevrin Daniels & Bobby Hougham
Design: Vince Diga
Animation Team: Charlie Bartlett, John Schuchard, Bobby Hougham, Sevrin Daniels
Score: Randy Torres
Executive producer: Ross Fenter

Studio: Fox
Fox Client: Justin Owens

Directed by: Bobby Hougham & Sevrin Daniels
Creative Direction: Sevrin Daniels & Bobby Hougham
Design: Vince Diga
Animation Team: Charlie Bartlett, John Schuchard, Bobby Hougham, Sevrin Daniels
Score: Randy Torres
Executive producer: Ross Fenter

Studio: Fox
Fox Client: Justin Owens
The Process

The branding look we developed called for photo real clouds. Developing predictive, photo real cloud simulations required for our animations proved to be a specific challenge within the constraints of the project. After exploring a few different techniques we devised a process of combining texture mapping and particle simulation with good old fashioned 2.5d plates. The result was fantastic! The finished project looked as though they were actually shot.

The logos and key assets were built using XSI while the jet stream and secondary elements along with the customizable elements and typography were built using Cinema 4D. Templates were produced for both the C4D assets and the compositing and finishing in After Effects.

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