In order to create a dynamic and energetic Eas Myoplex campaign and coordinating schedules with 3 different top tier athletes we ended up shooting in NYC. Oh and it was during a heatwave on a stage with 2 MaxiBrute 9’s and a Briese, making for LOADS o’ natural sweat!
EAS for the moment in a workout when you’re at your max
Directed by: Bobby Hougham & John Hilton
Director of Photography: Christopher Bell
Creative Direction: Bobby Hougham, Sevrin Daniels
Modelling/Animation: John Schuchard
Compositing: Charlie Bartlett, Sevrin Daniels, Bobby Hougham
Editorial: John Jeffcoat, Chloe McLennan
Executive Producer: Ross Fenter
We couldn’t get wardrobe to perfectly match the Myoplex brand purple, and the client was still negotiating colors for the talent with their individual managers. So we shot in a neutral grey and in post rotoscoped everything so we could color uniforms whatever was finally approved.
In order to achieve the bullet time look we shot at 90 FPS and then used software to animate and create pixel movement. Hand animation filled in the gaps and cover whatever glitches or errors came from the software solution.