EA
Knockout City: Season 3 Trailer
Who doesn’t enjoy a bit of virtual dodgeball with a rampant AI trying to join in on the fun?!? We worked with Hammer Creative to develop the look and feel of this trailer. Specifically working out how “Z3r0” (the AI) would introduce themselves, and how their “hack” would affect the gameplay and the trailer itself.
Design | Motionography | Typography | Animation
Do you want to play a game?
Creative Director: Bobby Hougham
Design Team: Vince Diga, Eric Edwards, Yun Chen
Animation team: Ryan Davies, Shaun James, Benjamin Strickland
Producers: Andrew Kobliska, Kim Adelman
Executive Producer: Andrew Kobliska
Executive Creative Director: Bobby Hougham
Agency: Hammer Creative
Client: Electronic Arts (EA)
Developer: Velan Studios
Creative Director: Bobby Hougham
Design Team: Vince Diga, Eric Edwards, Yun Chen
Animation team: Ryan Davies, Shaun James, Benjamin Strickland
Producers: Andrew Kobliska, Kim Adelman
Executive Producer: Andrew Kobliska
Executive Creative Director: Bobby Hougham
Agency: Hammer Creative
Client: Electronic Arts (EA)
Developer: Velan Studios
The Process
After designing the branding for this trailer we defined the guidelines for the visual language and created templates for future spots in the campaign. The templates included tools for typography, lower thirds, key-able and full-screen interstitials, and transitions of different durations. We also included custom-built “glitch randomizers” so the deliverables would always feel unique even back to back.
Styleframes
Featured Words
Knockout City Season 3: H@acked Trailer Teases What’s Coming on October 5
September 24, 2021 in MP1st.com
Velan Studios has released the Knockout City Season 3: H@acked trailer, and it features what’s coming this October 5, when the season starts! Prepare for new outfits and gear, a new season of….
