E!
RICH KIDS OF BEVERLY HILLS BRANDING
RICH KIDS OF BEVERLY HILLS BRANDING
Ever wonder who might go out to a $20,000 lunch with a few friends? Find out what the children of billionaires do in their free time. Who are we kidding, it’s all free time! E! tasked us with rebranding their new hit show, Rich Kids of Beverly Hills. Our design not only helped push the shows success, but also redefined branding network wide.
Branding | Design | Editorial | Motionography | Color Correction
Social, young, and rich a.F.
Creative Director: Sevrin Daniels
Design: Vince Diga
Animation Team: Sevrin Daniels, Lena Lee, Bobby Hougham
Editor: Sevrin Daniels
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Production Company: ITV Studios America
Executive Producer: Gennifer Gardiner
Creative Director: Sevrin Daniels
Design: Vince Diga
Animation Team: Sevrin Daniels, Lena Lee, Bobby Hougham
Editor: Sevrin Daniels
Executive Producer: Kelly Green
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Production Company: ITV Studios America
Executive Producer: Gennifer Gardiner
The Process
We were approached to develop the branding package and show titles for a new, soon to be hit show Rich Kids of Beverly Hills on E!. The title sequence needed to do the heavy lifting of defining the attitude of the show while also identifying the main players, showing off opulent locations all the while staying under 17 seconds. Inspired by the shows origin (Rich Kids of Instagram), we used stills color corrected and cropped as though an instagram feed and the iconography of emoji’s and hashtags. Uptempo edit and animations coupled with an energetic score helped finish the attitude of this singular package for E!
This show package hit new heights of success for E! And it helped them define and appeal to an ever evolving audience for the network as a whole.
