E!

EJNYC

ITV approached us to develop the branding and main titles for their new show EJNYC starring Magic Johnson’s son EJ formerly of Rich Kids of Beverly Hills fame. After seeing the designs, E! invited us to extend the branding into all promotional materials.

Branding | Design | Editorial | Motionography | Compositing | Color Correction

Have you ever seen Leather roses?

Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Creative Director: Eric Edwards
Design: Vince Diga, Cody Cobb
3D: Cody Cobb
Animation/Compositing: Cody Cobb, Eric Edwards, Andy Musser
Executive Producer: Sevrin Daniels

Agency: NBC Universal/E!
VP, ECD, Design & Advertising, NBC Universal/E!: Mark Scheider
Sr. Prod. Manager, NBC Universal/E!: Erin Clarry
Sr. Project Manager, NBC Universal/E!: Kylie Robertson
On-Air Design Producer, NBC Universal/E!: Sandra Lim
Production Company: ITV
Director of Post Production, ITV Entertainment: Terry Powell

Executive Creative Directors: Bobby Hougham & Sevrin Daniels
Creative Director: Eric Edwards
Design: Vince Diga, Cody Cobb
3D: Cody Cobb
Animation/Compositing: Cody Cobb, Eric Edwards, Andy Musser
Executive Producer: Sevrin Daniels

Agency: NBC Universal/E!
VP, ECD, Design & Advertising, NBC Universal/E!: Mark Scheider
Sr. Prod. Manager, NBC Universal/E!: Erin Clarry
Sr. Project Manager, NBC Universal/E!: Kylie Robertson
On-Air Design Producer, NBC Universal/E!: Sandra Lim
Production Company: ITV
Director of Post Production, ITV Entertainment: Terry Powell

The Process

The branding for this aptly named show was inspired by the personalities of the two stars. Specifically, EJ and NYC. EJ is a very flamboyant and audacious individual, but while he has no problems wearing fur, feathers and sequins he toughens the look with loads of black and leather. NYC adds structure and line work and also plays into the black and metallic palette.

E! EJNYC Branding Styleframes 4

E! EJNYC Branding Styleframes 4

Storyboards for the main titles and brand package for the new ITV show EJ and the City starring Magic Johnson’s son EJ formerly of Rich Kids of Beverly Hills fame.

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E! EJNYC Branding Styleframes 1

E! EJNYC Branding Styleframes 1

ITV asked us to develop the brand package and main titles for their new show starring Magic Johnson’s son EJ see our storyboards for EJ and the City branding package

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