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WHAT HAPPENS AT THE ABBEY
WHAT HAPPENS AT THE ABBEY
They come from everywhere to work here, love here, play here, and be discovered here. Come along to the Abbey on a hedonistic journey through the lives of the most beautiful cast in entertainment forging their way the only way they know-how.
Branding | Design | Editorial | Motionography | Color Correction
how to Pay homage to one of the most storied gay bars in history
Directed by: Sevrin Daniels
Design: Eric Edwards, Vince Diga, Sevrin Daniels
Editorial: Sevrin Daniels
Animation: Eric Edwards, Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham and Sevrin Daniels
Production Company: Banijay Studios
Post Production Supervisor, Banijay: John Rogan
Directed by: Sevrin Daniels
Design: Eric Edwards, Vince Diga, Sevrin Daniels
Editorial: Sevrin Daniels
Animation: Eric Edwards, Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham and Sevrin Daniels
Production Company: Banijay Studios
Post Production Supervisor, Banijay: John Rogan
The Process
Diving into the world of the legendary nightclub, we explored avenue after avenue ranging from the wrought iron of the logo to the religious implications of the name to the sexuality of the cast. Finally Landing on a simple graphic armature that focused on bright color palettes and the shape of the triangle so closely associated with gay culture.
E! The Abbey Branding Styleframes 6
Storyboards for a hedonistic journey to the Abbey, one of the most storied gay bars in history, through the lives of the most beautiful cast in entertainment.
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E! The Abbey Branding Styleframes 5
Storyboards for the Abbey diaries, one of the most storied gay bars in history, through the lives of the most beautiful cast in entertainment.
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E! The Abbey Branding Styleframes 4
Storyboards for the Abbey diaries, one of the most storied gay
bars in history, through the lives of Billy, VP Server and the most beautiful cast in entertainment.
E! The Abbey Branding Styleframes 3
Storyboards for the Abbey diaries, one of the most storied gay bars in history, through the lives Aaryn/server, and of the most beautiful cast in entertainment.
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E! The Abbey Branding Styleframes 2
Storyboards for the Abbey diaries, one of the most storied gay bars in history, through heat, lust, and the lives of the most beautiful cast in entertainment.
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E! The Abbey Branding Styleframes 1
Storyboards for the Abbey diaries, one of the most storied gay bars in history, through hair, skin, bodies and the lives of the most beautiful cast in entertainment.
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