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WHAT HAPPENS AT THE ABBEY

They come from everywhere to work here, love here, play here, and be discovered here. Come along to the Abbey on a hedonistic journey through the lives of the most beautiful cast in entertainment forging their way the only way they know-how.

Branding | Design | Editorial | Motionography | Color Correction

How do you pay homage to one of the most storied gay bars in history?

Directed by: Sevrin Daniels
Design: Eric Edwards, Vince Diga, Sevrin Daniels
Editorial: Sevrin Daniels
Animation: Eric Edwards, Sevrin Daniels
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham and Sevrin Daniels
Production Company: Banijay Studios
Post Production Supervisor, Banijay: John Rogan

Directed by: Sevrin Daniels
Design: Eric Edwards, Vince Diga, Sevrin Daniels
Editorial: Sevrin Daniels
Animation: Eric Edwards, Sevrin Daniels

Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham and Sevrin Daniels
Production Company: Banijay Studios
Post Production Supervisor, Banijay: John Rogan

The Process

Diving into the world of the legendary nightclub, we explored avenue after avenue ranging from the wrought iron of the logo to the religious implications of the name to the sexuality of the cast. Finally Landing on a simple graphic armature that focused on bright color palettes and the shape of the triangle so closely associated with gay culture.

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