Azteca

Exciter

Azteca

Exciter

The Azteca campaign was all about their ready to eat meals being easy and fast to prepare but still being authentic mexican foods of high quality. We developed a treatment which utilized loads of product posters and textiles animated with stop motion techniques on stucco and adobe walls.

Design | Directorial | Stop Motion | Table-Top | Editorial | Motionography | Animation | Compositing | Color Correction

Who doesn’t love a good taco?

Directed by: Bobby Hougham & Sevrin Daniels
Editor: Sevrin Daniels
Design: Sevrin Daniels & Bobby Hougham
Animation/Compositing: Sevrin Daniels, Bobby Hougham
Executive Producer: Ross Fenter

The Process

The Process

This campaigns central theme was quality and speed. All of their food is crafted with care. We created a look that was based on familiar textures and colors found in Mexican traditional architecture and textiles. The hand crafted style helped convey the concept of quality as well as authenticity. An extension of that style included a stop motion based animation style so all the burrito builds were shot on tabletop stop motion style. Other parts of the spot were created completely in post by using still assets and animated to feel stop motion as well.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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