AT&T
Justice League Installation
Video is becoming more and more prevalent as video display technology expands and becomes more flexible and accessible. We have been tapped to create content for all kinds of different environmental displays ranging from a 26 story building wrapped in video panels to multiple paneled displays in keynote presentations for the upfronts. Our background in entertainment as well as our strength in developing for these varied displays is on display in full force in this massive environmental installation.
In AT&T flagship stores across the country as well as a Times Square take over, we created fully choreographed, synchronized, multi-screen edits of Justice League movie trailers and branded animated wallpaper art of the heroes, custom fit for the various stores configurations. We worked with TwentyFour7, the agency developing the installation, to ensure a seamless integration with their work as well augmenting fan immersion. The installation fed the hype leading up to the movie premier and persisting through Q1.
Design | Editorial | Motionography | Color Correction | Environmental | Installation
Over 120 Screens in 70 Stores, NAtionwide
Creative Director: Bobby Hougham
Editorial Team: Andy Seavers, Andrew Maggio, Chris Ophoven
Animation Team: Eric Edwards, Marcus Kulik, Andy Musser, Jo Causse, Alan Llave
Executive Producer: Sevrin Daniels
Agency: TwentyFour7
ECD: Mimi Lettunich
CD / Video: Suzie Schofield
CD / Environmental: Steven Shaw
Account Team: Kristen Reick & Margaux Safley
Creative Director: Bobby Hougham
Editorial Team: Andy Seavers, Andrew Maggio, Chris Ophoven
Animation Team: Eric Edwards, Marcus Kulik, Andy Musser, Jo Causse, Alan Llave
Executive Producer: Sevrin Daniels
Agency: TwentyFour7
ECD: Mimi Lettunich
CD / Video: Suzie Schofield
CD / Environmental: Steven Shaw
Account Team: Kristen Reick & Margaux Safley
The Process
We developed multiple motion “wallpaper” states that were branded and themed animations filling the monitors which created a series of beautiful and compelling quiet period for shoppers to focus on products or services in each store. These were coupled with “Takeovers” that utilized movie trailers and full A/V to excite, attract and entice viewers to enter the store for the full fan experience. Each takeover was custom choreographed to play in each stores unique layout. The action would leap from screen to screen based on on-screen action with supporting sound design. Visitors would feel the movie unfold around them in a truly immersive fan experience coupled with the surrounding props and costumes and even a real working Bat Signal and cars from the movie.
Featured Words
Take A Look Inside The AT&T ‘Justice League’ Store In Times Square
October 7, 2017 by Bryan Smith in Heroic Hollywood
As we reported last week, as part of the promotional campaign in the lead up to Justice League, AT&T and DC are joining forces to bring fans an exclusive look inside the making of the film…
‘JUSTICE LEAGUE’ AND AT&T TEAM UP TO TAKE OVER TIMES SQUARE
October 5, 2017 by Marie Garduño in Geeks Of Color
In order to celebrate the upcoming release of Justice League, Warner Bros. Pictures is teaming up with AT&T to takeover AT&T’s store at Times Square from October 5 to October 8, during New York Comic-Con…
Justice League Invades New York Times Square! [With Exclusive Video and Photos]
October 5, 2017 by Kris Maxx in GStyle Magazine
Warner Bros. Pictures and DC Entertainment in association with AT&T have partnered together, in a very Justice League fashion, and announced a special team-up for an unprecedented takeover of Times Square AT&T store to commemorate the forthcoming release of “Justice League.”
