Amazon
PRIDE MONTH CAMPAIGN
As part of a month-long celebration, we created a Pride Month campaign showcasing LGTBQ+ artists. We developed an illustration style and technique that not only speaks to the attitude of the month but also kept producers happy with the flexibility required to accommodate touring rockstars schedules.
Advertising | Illustration | Animation | Editorial | Color Correction
Pride, In the name of love
Executive Creative Director: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga, Andy Musser
Illustration: Andy Musser
Animation: Eric Edwards, Andy Musser
Color: Eric Edwards
Producer: SB Wood, Steiner Kierce
EP: Sevrin Daniels
Agency: Amazon Music
Creative Director: Adam Steiner
ACD: Scott Weiss, John Farrey
Executive Creative Director: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga, Andy Musser
Illustration: Andy Musser
Animation: Eric Edwards, Andy Musser
Color: Eric Edwards
Producer: SB Wood, Steiner Kierce
EP: Sevrin Daniels
Agency: Amazon Music
Creative Director: Adam Steiner
ACD: Scott Weiss, John Farrey
The Process
Amazon Music reached out to us to help put together a series of short edits to promote Pride Month. At the time there wasn’t an established brand approach so we went to work on developing that. Once we had a look and feel, we animated and built templates with animation settings for new illustrations. We knew the footage would come in on a moment’s notice and turn around time was going to be tight.
We developed the process to accommodate a campaign of about 7-9 videos not knowing what the musicians would submit. TNB: masters at the art of templatizing with flexibility for spontaneity.
presented styleframes
We developed several different looks that we felt hit the various marks we were aiming for. Each approached the general strategy in different ways and embodied the voice uniquely.
