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Amazon

PRIDE MONTH CAMPAIGN

As part of a month-long celebration, we created a Pride Month campaign showcasing LGTBQ+ artists. We developed styles and animation techniques that met the creative brief but were also flexible to produce a volume of deliverables accommodating touring the rockstars’ chaotic schedules and a rigorous social calendar.

Flex Content | Advertising | Illustration | Animation | Editorial | Color Correction

Pride, In the name of love

Executive Creative Director: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga, Andy Musser
Illustration: Andy Musser
Animation: Eric Edwards, Andy Musser
Color: Eric Edwards
Producer: SB Wood, Steiner Kierce
EP: Sevrin Daniels

Agency: Amazon Music

Creative Director: Adam Steiner
ACD: Scott Weiss, John Farrey

Executive Creative Director: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga, Andy Musser
Illustration: Andy Musser
Animation: Eric Edwards, Andy Musser
Color: Eric Edwards
Producer: SB Wood, Steiner Kierce
EP: Sevrin Daniels

Agency: Amazon Music
Creative Director: Adam Steiner
ACD: Scott Weiss, John Farrey

The Process

Amazon Music reached out to us to help put together a series of social videos to promote Pride Month. Part of the creative process was figuring out how to produce a high volume of deliverables on a trim budget while maintaining creative and finish standards. Our team developed a look and animation techniques that maximized efficiencies to hit all those benchmarks. Who says you can’t have it all?!? This is what we mean when we talk about Flex Content.

The workflow we developed and executed accommodated a tight timeline and sporadic arrival of source video. TNB: masters at creating beauty in volume with flexibility for client needs and real world chaos.

presented styleframes

We developed several different looks that we felt hit the various marks we were aiming for. Each approached the general strategy in different ways and embodied the voice uniquely.

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