Amazon

Pride Month Campaign

Amazon

Pride Month Campaign

As part of a month-long celebration, we created a Pride Month campaign showcasing LGTBQ+ artists. We developed an illustration style and technique that not only speaks to the attitude of the month but also kept producers happy with the flexibility required to accommodate touring rockstars schedules.

Advertising | Illustration | Animation | Editorial | Color Correction

Got Pride?

Executive Creative Director: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga, Andy Musser
Illustration: Andy Musser
Animation: Eric Edwards, Andy Musser
Color: Eric Edwards
Producer: SB Wood, Steiner Kierce
EP: Sevrin Daniels

Agency: Amazon Music

Creative Director: Adam Steiner
ACD: Scott Weiss, John Farrey

Executive Creative Director: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga, Andy Musser
Illustration: Andy Musser
Animation: Eric Edwards, Andy Musser
Color: Eric Edwards
Producer: SB Wood, Steiner Kierce
EP: Sevrin Daniels

Agency: Amazon Music

Creative Director: Adam Steiner
ACD: Scott Weiss, John Farrey

The Process

The Process

Amazon Music reached out to us to help put together a series of short edits to promote Pride Month. At the time there wasn’t an established brand approach so we went to work on developing that. Once we had a look and feel, we animated and built templates with animation settings for new illustrations. We knew the footage would come in on a moments notice and turn around time was going to be tight.

We developed the process to accommodate a campaign of about 7-9 videos not knowing what the musicians would submit. TNB: masters at the art of templatizing with flexibility for spontaneity.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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