Amazon 360 Explorer

Amazon

360 Explorer

Amazons boxes provide children (of all ages) with props for their active imaginations. We collaborated with Amazon to build an interactive multi-platform integrated campaign including a 360 degree looping animation all centered on their cardboard boxes. This 360 Explorer is Amazon's first foray into experiential video.

360 | Design | Animation | Color Correction

Surprise & delight in a cardboard box.

Directed by: Bobby Hougham Creative Direction: Eric Edwards Design: Eric Edwards, Marcus Kulik, Vince Diga, Daniel Cohen Animation: Eric Edwards, Marcus Kulik, Jake Wegesin Simulations: Marcus Kulik, Jake Wegesin Models: Marcus Kulik, Jake Wegesin Illustrations: Eric Edwards Editorial: Sevrin Daniels Color: Eric Edwards Sound: Hearby Original Composition: John Buroker Sound design and mix: John Buroker Executive Producer: Sevrin Daniels Executive Creative Directors: Bobby Hougham

Client: Amazon Senior Marketing Manager: Rene Huynh Creative Director: Dan Fuller Art Director: Ryan Schmidt Producer: Karl Spang Senior Producer: Ben Mullins

Directed by: Bobby Hougham Creative Direction: Eric Edwards Design: Eric Edwards, Marcus Kulik, Vince Diga, Daniel Cohen Animation: Eric Edwards, Marcus Kulik, Jake Wegesin Simulations: Marcus Kulik, Jake Wegesin Models: Marcus Kulik, Jake Wegesin Illustrations: Eric Edwards Editorial: Sevrin Daniels Color: Eric Edwards Sound: Hearby Original Composition: John Buroker Sound design and mix: John Buroker Executive Producer: Sevrin Daniels Executive Creative Directors: Bobby Hougham Client: Amazon Senior Marketing Manager: Rene Huynh Creative Director: Dan Fuller Art Director: Ryan Schmidt Producer: Karl Spang Senior Producer: Ben Mullins

The Process

The Process

We used a cardboard box as the source for our imaginative journey through space. Characters, locations and rocket ships, planets and asteroids were styled as though crafted from cardboard while actually modeled in 3D to look as though actually built by small hands. We took a whimsical approach to this journey and even included some easter eggs and respectful homages to space stories we grew up on. The 360 degree video is also accompanied by how-to videos we shot to aid in crafting dinosaurs of your own.

We used a cardboard box as the source for our imaginative journey through space. Characters, locations and rocket ships, planets and asteroids were styled as though crafted from cardboard while actually modeled in 3D to look as though actually built by small hands. We took a whimsical approach to this journey and even included some easter eggs and respectful homages to space stories we grew up on. The 360 degree video is also accompanied by how-to videos we shot to aid in crafting dinosaurs of your own.

Experience it for yourself

Open the Amazon app on your smartphone then go to the camera icon, pick "Smilecode" and aim your phone at the Smilecode below. Enjoy!

FEATURED WORDS

AMAZON PUTS A NEW SPIN ON 'UNBOXING' VIDEOS

May 14, 2018 by Adrianne Pasquarelli in Ad Age

In its quest for smiles, Amazon is putting more into its boxes. Starting this week, the e-commerce giant will help some consumers make crafts out of their cardboard boxes. About one-third of the boxes shipped out will contain a "SmileCode" that consumers can...

#morethanabox

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