The digital branding for the exciting new game, Wayfinder was fully developed, but the team at Hammer Creative needed to bring those brand elements into motion. They enlisted our animation experts to extend their visionary branding into an immersive animated package.

Simultaneously, we collaborated directly with Hammer Creative’s production crew on the early release promo campaign. Our animators created dynamic visualizations for key scenes, helping stitch together the compelling story they were crafting. We began by studying game capture reference footage and character models from Wayfinder, using them as a foundation to meticulously build our animated scenes.

Our skilled team animated the game characters to life, adding dynamic cameras and a generous helping of visual effects magic. This elevated the regular game captures with an extra layer of polish and vibrancy. The comprehensive animated branding package included energetic 2D/3D typography animations for multiple lines of text, designed to integrate over alpha channels or vivid animated backgrounds.

To further amplify the branded animation experience, we produced engaging endcards and transitional elements aligned with Wayfinder’s unique look and feel. The end result was a unified, high-energy animated branding suite that drew viewers into the wondrous world of Wayfinder through its immersive visuals.

Through our close creative partnership with Hammer Creative, we successfully animated their brilliant branding concepts into a cohesive, impactful motion package. This animated game branding continues to excite audiences and build tremendous interest for Wayfinder across marketing campaigns.