Accenture
IDAY
Visualize digital finance. Now visualize digital finance looking really cool. No, really cool. Accenture wanted to do just that, they wanted us to take some stylistic leaps into the future and come back with the digital finance version of the hoverboard. They wanted a way to tell the history of digital finance in an entirely unexpected way for their iDay event.
Design | Directorial | Editorial | Motionography | Animation | Compositing | Color Correction
The history of digital finance as seen from the future
Directed by: Sevrin Daniels
Executive Producer: Sevrin Daniels
Creative Director: Eric Edwards
Designer: Vince Diga
3D Lead: Eric Edwards
3D team: Eric Edwards, Marcus Kulik, Ryan Pohanic, Chase Hochstatter
Writer: Benj Burke
Accenture clients: Athena P Riley, Hannah Hillman
Avenade client: Ian Robinson
Directed by: Sevrin Daniels
Executive Producer: Sevrin Daniels
Creative Director: Eric Edwards
Designer: Vince Diga
3D Lead: Eric Edwards
3D team: Eric Edwards, Marcus Kulik, Ryan Pohanic, Chase Hochstatter
Writer: Benj Burke
Accenture clients: Athena P Riley, Hannah Hillman
Avenade client: Ian Robinson
The Process
For the iDay vision of the future of digital finance we knew we were going to need a futuristic look that would act as a character in our metaphorical journey. While concepting the look of the future, where do you go for inspiration? Star Trek? That’s a good start Scotty, but we wanted to make sure we were grounded in near reality so we went to the idea labs at MIT. MIT was working on a device to communicate touch or manipulate objects from one computer to another using rising and falling rods controlled by motion sensors on the other end. We just refined and designed a look that amplified this existing tech. Ain’t science grand?
Accenture-iDay Styleframes 4
Storyboards for Accenture, Past, Present & Future IDAY. See how The New Blank used city scenes and computers and presented this story before it became a moving picture
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Accenture-iDay Styleframes 3
Storyboards for Accenture, Past, Present & Future IDAY. See how The New Blank presented this story before it became a moving picture – This is a blank page
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Accenture-iDay Styleframes 2
Storyboards for Accenture, Past, Present & Future IDAY. See how The New Blank perpared drawings and graphics and presented this story before it became a moving picture
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Accenture-iDay Styleframes 1
Storyboards for Accenture, Past, Present & Future IDAY. See how The New Blank presented this story with screens and monitors before it became a moving picture
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