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ABC

Will Trent Promo Branding

Special Agent Will Trent of the Georgia Bureau of Investigations (GBI) is determined to use his unique point of view to make sure no one is abandoned like he was. We extended the quirky sense of humor into the fun promo brand package for ABC.

Branding | Design | Motionography | Templates

Sirens and Lights!

ECD: Bobby Hougham
Creative Director: Eric Edwards
Design: Vince Diga, Lindsay Daniels, Mo Ghayour, Eric Edwards
Animation/Compositing: Ben Strickland, Eric Edwards
3D/Simulations: Marcus Kulik
Color correction: Eric Edwards
Executive Producer: Andrew Kobliska

Client: ABC
Executive Director, Design: Lucas Aragón
Creative / Art Director: Charles Beckman
Project Manager: Gilda Reinert

ECD: Bobby Hougham
Creative Director: Eric Edwards
Design: Vince Diga, Lindsay Daniels, Mo Ghayour, Eric Edwards
Animation/Compositing: Ben Strickland, Eric Edwards
3D/Simulations: Marcus Kulik
Color correction: Eric Edwards
Executive Producer: Andrew Kobliska

Client: ABC

Executive Director, Design: Lucas Aragón
Creative / Art Director: Charles Beckman
Project Manager: Gilda Reinert

The Process

Quality is not an act, it’s a habit

Crafting a compelling promo brand package for a new property necessitates an in-depth exploration of the source material, coupled with a keen understanding of the creative vision. In the case of the upcoming series “Will Trent,” our team at The New Blank embarked on an extensive research process, immersing ourselves in the available resources to capture the show’s essence and develop a branding concept that would resonate with its target audience.

Immersing in the Source Material

Our journey commenced with a deep dive into Karin Slaughter’s bestselling novels that inspired the series. Consequently, this allowed us to grasp the nuances of the characters, their personalities, and the intricate plot lines. Moreover, we meticulously studied the rough cuts of promos, synopses, log lines, and demographic information, piecing together the puzzle to uncover the show’s unique tone, setting, and key narrative elements.

Exploring Branding Concepts

Despite the wealth of information at our disposal, finding the perfect brand alignment for a property still in development can be a delicate balancing act. Nevertheless, with “Will Trent,” we explored numerous branding concepts, each offering a unique interpretation of the show’s DNA. Our goal was to encapsulate its spirit and create a compelling visual identity that would captivate viewers from the first encounter.

Delivering a Cohesive Brand Experience

Ultimately, our team’s dedication to understanding the source material and the creative vision behind “Will Trent” allowed us to distill the show’s essence into a cohesive branding campaign that not only captures attention but also leaves a lasting impression. Through our meticulous research and exploration process, we crafted a brand identity that seamlessly blends the show’s distinct elements, setting the stage for a memorable viewing experience and igniting anticipation among audiences.

In an industry where first impressions are paramount, our approach to promo branding for “Will Trent” exemplifies our commitment to delivering impactful and resonant campaigns that transcend mere marketing tactics. By embracing the creative essence of a property and aligning our concepts with the overarching vision, we create branding solutions that elevate the viewing experience and forge a lasting emotional connection with audiences.

Styleframes

After a lot of planning and strategizing the correct approach, we dig in and start the graphic design process. As you will see in the styleframes below, we never come up with the perfect answer on the first shot. Theres a lot of reworking, rethinking, noodling and refinement that happens before we end up with the final award-winning solution.

Entertainment Branding with purpose

A solid brand package transcends a mere logo and call-to-action; rather, it is a comprehensive suite of assets designed to captivate audiences across numerous platforms. At The New Blank, we firmly grasp the importance of crafting a cohesive and purposeful brand narrative that resonates deeply with your target audience. Moreover, as a full-service production company, we offer end-to-end solutions for developing complete brand packages, seamlessly guiding you from strategic ideation through to final execution.

Our collaborative approach is the cornerstone that ensures every element of your brand package is meticulously crafted and strategically aligned, thereby delivering a consistent and memorable experience. Whether it involves captivating print materials, immersive digital experiences, or attention-grabbing motion graphics, our skilled professionals work hand-in-hand with you to translate your vision into a compelling brand campaign tailored to your unique marketing needs. Furthermore, by partnering with The New Blank, you not only benefit from our expertise but may even get a pat on the back and a high five from the executive team.

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