ABC

Summer Fun & Games Branding

ABC

Summer Fun & Games Branding

ABC tapped The New Blank to develop the branding for the 2019 ABC Summer Fun and Games programming block promos. A light and graphically driven package designed to work with the new ABC brand vernacular while creating a stand alone look and feel. We think it is pretty damn fun— and NO WHAMMIES!!!.

Entertainment | Illustration | Animation | Branding | Editorial

SURVEY SAYS??!?!!

ECD: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga
Animation: Eric Edwards, Bryce Stines
Producer: SB Wood
EP: Sevrin Daniels

Network: ABC
Executive Design Director: Lucas P. Aragon
Post Producer: Julie Hill
Art Director: Daniel Ben-Kiki

ECD: Bobby Hougham
CD: Eric Edwards
Design: Vince Diga
Animation: Eric Edwards, Bryce Stines
Producer: SB Wood
EP: Sevrin Daniels

Network: ABC
Executive Design Director: Lucas P. Aragon
Post Producer: Julie Hill
Art Director: Daniel Ben-Kiki

The Process

The Process

ABC was pushing this segment of programming to go beyond the game shows of daytime television years past, creating a comedic and fun package of entertainment for the summer. We packaged it with a fun multicolored graphic look inspired by the circles found in their current network brand package.

Every show logo was refined to belong to the package while retaining essential brand identities. We also developed a series of icons for all the shows to exist as stand alone identities or to live within the circles in the end card.

Presented Styleframes

We developed several different looks that we felt hit the various marks we were aiming for. Each approached the general strategy in different ways and embodied the voice uniquely.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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