ABC
ESPYS BRANDING
The ESPYs needed a facelift for promos, and when the man wants gold, we went all in.
Branding | Design | Editorial | Motionography | Compositing | Color Correction
glitz, glam, gold and glitter
Creative Direction: Bobby Hougham
Design: Vince Diga, Greg Herman
Animation: Ansley Lee, Matt Glenovich
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Studio: ABC
Design Director: Lucas Aragon
Creative Direction: Bobby Hougham
Design: Vince Diga, Greg Herman
Animation: Ansley Lee, Matt Glenovich
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Studio: ABC
Design Director: Lucas Aragon
The Process
Particles, lens flares, and 3D space. Sometimes award shows just need a little more bling! We developed a graphic armature and covered it in gold, and allowed light to play through combining the look of an award show and the experience of being on the field, court, pitch or diamond in the metal halide lights.
ABC ESPYS Branding Styleframes 4
The 2016 ESPYs needed a facelift for promos, and when the man wants gold, The New Blankis all in. Here are several storyboards for the ESPY awards on ABC, with Lebron James and John Cena
Read More
ABC ESPYS Branding Styleframes 3
The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in. Here are several of the storyboards for the ESPY awards on ABC, with Lebron James and John Cena
Read More
ABC ESPYS Branding Styleframes 2
The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in. Here are several of the storyboards for the ESPY awards on ABC, with Lebron James
Read More
ABC ESPYS Branding Styleframes 1
The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in. Here are several of the storyboards for the ESPY awards on ABC, with John Cena and Lebron James
Read More