ABC

ESPYS BRANDING

The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in.

Branding | Design | Editorial | Motionography | Compositing | Color Correction

Glitz, Glam, Gold and Glitter

Creative Direction: Bobby Hougham
Design: Vince Diga, Greg Herman
Animation: Ansley Lee, Matt Glenovich
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham

Studio: ABC
Design Director: Lucas Aragon

The Process

Particles, lens flares, and 3D space. Sometimes award shows just need a little more bling! We developed a graphic armature and covered it in gold, and allowed light to play through combining the look of an award show and the experience of being on the field, court, pitch or diamond in the metal halide lights.

ABC-2016 Espys Storyboards 04

ABC-2016 Espys Storyboards 04

The 2016 ESPYs needed a facelift for promos, and when the man wants gold, The New Blankis all in. Here are several storyboards for the ESPY awards on ABC, with Lebron James and John Cena

Read More
ABC-2016 Espys Storyboards 03

ABC-2016 Espys Storyboards 03

The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in. Here are several of the storyboards for the ESPY awards on ABC, with Lebron James and John Cena

Read More
ABC-2016 Espys Storyboards 02

ABC-2016 Espys Storyboards 02

The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in. Here are several of the storyboards for the ESPY awards on ABC, with Lebron James

Read More
ABC-2016 Espys Storyboards 01

ABC-2016 Espys Storyboards 01

The 2016 ESPYs needed a facelift for promos, and when the man wants gold, we went all in. Here are several of the storyboards for the ESPY awards on ABC, with John Cena and Lebron James

Read More

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