ABC
BILLBOARD MUSIC AWARDS BRANDING
Welcome to the world of the living magazine, filled with energy, beautiful celebrities, and healthy dose of nostalgia. The Billboard Music Awards branding is a fresh and modern take on and inspired by the covers of the venerable magazine.
Branding | Design | Editorial | Motionography | Color Correction
what happens when print inspires motion?
Directed by: Bobby Hougham
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Designer: Vince Diga
Animation Team: Eric Edwards, Bobby Hougham, Sevrin Daniels
Agency: ABC
Design Director: Lucas Aragon
Directed by: Bobby Hougham
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Designer: Vince Diga
Animation Team: Eric Edwards, Bobby Hougham, Sevrin Daniels
Agency: ABC
Design Director: Lucas Aragon
The Process
After poring over years of Billboard magazine cover layouts for inspiration, we landed on the idea of coupling a look similar to the print magazine with an energetic graphic animation to create a unique broadcast package. We built a template file that would dynamically adjust to match whatever celebrity source file photography the in house team dropped in and customizable typographical layouts. When all was said and done, the 2015 Billboard Music Awards came together in a way that would have made William Donaldson proud.
