ABC
AMERICAN MUSIC AWARDS BRANDING SEASON 2
ABC invited us back to design the branding for a second season of the American Music Awards incorporating the look and feel of the brand new AMA logo. The scale and style of the type work naturally with images and rapid-cut animation style. We think our old mentor and friend, P. Scott Makela would have approved.
Branding | Design | Editorial | Motionography | Color Correction | Integrated
bold and blocky, big and clean, statement branding
Directed by: Bobby Hougham
Design: Vince Diga, Lindsay Daniels
Animation: Scott Hudziak
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Studio: ABC
Design Director, ABC: Lucas Aragon
Directed by: Bobby Hougham
Design: Vince Diga, Lindsay Daniels
Animation: Scott Hudziak
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Studio: ABC
Design Director, ABC: Lucas Aragon
The Process
ABC returned to revamp the branding for a second season of the American Music Awards. We developed a bold graphic package celebrating their new logo. The main demographic of the AMA trends younger than the typical ABC demographic so we were approached specifically to develop a brand package that could accompany and appeal. Our solution focused on rhythm and timings of the music the show was celebrating so we kept it upbeat, uptempo, rapid fire and modern. We then created flexible but streamlined template files for the ABC in-house promo team.
ABC AMA Branding 2 styleframes 7
Story Boards for the 2014 American Music Awards from ABC, featuring LIVE performances by Lorde & Taylor Swift
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Story Boards for the 2014 American Music Awards from ABC, featuring performances with Beyonce & Iggy Azalea
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Story Boards for the 2014 American Music Awards from ABC, featuring the hottest live performances from Ariana Grande
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Story Boards for the 2014 American Music Awards from ABC, featuring performances from Taylor Swift
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Story Boards for the 2014 American Music Awards from ABC, featuring Taylor, Katy, Ariana, & all your favorites
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Story Boards for the 2014 American Music Awards from ABC, featuring live sets from Taylor Swift & Ariana Grande
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Story Boards for the 2014 American Music Awards from ABC, featuring live performances from Katy, Taylor, & Lorde.
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