ABC

AMERICAN MUSIC AWARDS SEASON THREE BRANDING

Third times definitely a charm for latest version of the American Music Awards. Along with the kaleidoscopic laser spectacular of a graphics package, we had a stage shoot with five dancers and a bushel of hand clapping good times. Our third season AMA branding package captured the energy and excitement found in today’s music and combined it with Broadway performances from yesteryear.

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Ladies a-leapin’, Breakers a-breakin’, and lasers a-laserin’!

Directed by: Bobby Hougham
Director of Photography: Matt Clark
Design Team: Eric Edwards, Vince Diga
Executive Producer: Sevrin Daniels
Creative Director: Eric Edwards
VFX/Animation Supervisor: Eric Edwards
Animators: Eric Edwards, Ryan Pohanic, Andrey Lifinski, Aaron Gapanoff
Studio: ABC
Design Director: Lucas Aragon
CD: Anne Maroon
Sr Manager of Production: Megan Tyra

Directed by: Bobby Hougham
Director of Photography: Matt Clark
Design Team: Eric Edwards, Vince Diga
Executive Producer: Sevrin Daniels
Creative Director: Eric Edwards
VFX/Animation Supervisor: Eric Edwards
Animators: Eric Edwards, Ryan Pohanic, Andrey Lifinski, Aaron Gapanoff

Studio: ABC
Design Director: Lucas Aragon
CD: Anne Maroon
Sr Manager of Production: Megan Tyra

The Process

ABC invited us back to develop the branding package for a third season. We were tasked with creating a fresh new look for the show which ended up including choreographers, dancers and a host of beagles, while the beagles were just there as support, the dancers had their work cut out for them. We put together a toolkit for the AMA extravaganza that would make Snap-On proud.