ABC
AMERICAN MUSIC AWARDS First season BRANDING
ABC tapped us to develop a modern feeling brand package that appealed to a more youthful market audience than their network demographic. Despite the AMA logo being long in we found inspiration in the colors and built The American Music Awards package to suit. Simple yet sophisticated, we created this first season branding package complete with script automated typography for this gem of a package.
Branding | Design | Editorial | Motionography | Compositing | Color Correction
What a fresh faced little number this is
Directed by: Bobby Hougham
Creative Director: Eric Edwards
Design Team: Vincent Diga, Arisu Kashiwagi, Eric Edwards, Alan LLave, Yinzi Xiong, Lindsay Daniels
Expressions and Scripting: Dan Ebberts
Animation: Eric Edwards, Sevrin Daniels, Bobby Hougham, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Alan Llave
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Network: ABC
VP of Brand and Creative Management: Pash Pashkow
Executive Design Director: Lucas P. Aragon
Senior Design Post Producer: Gilda Reinert
Directed by: Bobby Hougham
Creative Director: Eric Edwards
Design Team: Vincent Diga, Arisu Kashiwagi, Eric Edwards, Alan LLave, Yinzi Xiong, Lindsay Daniels
Expressions and Scripting: Dan Ebberts
Animation: Eric Edwards, Sevrin Daniels, Bobby Hougham, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Alan Llave
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
VP of Brand and Creative Management: Pash Pashkow
Executive Design Director: Lucas P. Aragon
Senior Design Post Producer: Gilda Reinert
The Process
Our process is design-centric, so at times we need to develop technology to make the deliverables work with the design. Creating a modern, young brand expression for our first season of American Music Awards also involved developing a custom, script driven, animated typeface. So we tinkered up a slick little UI to help the ABC in-house marketing team custom build all the different deliverables in the entire brand package.
ABC AMA Branding styleframes 7
The New Blank developed on-screen branding for the american music awards, take a peek at these storyboards in preparation for the final product.
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ABC AMA Branding styleframes 6
American Music Awards branding and identity storyboards for ABC. See the stars, Selena Gomez, Imagine Dragons, all of your favorites.
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ABC AMA Branding styleframes 5
American Music Awards branding and identity storyboards for ABC. See the stars, Selena Gomez, Katy Perry, Lady GaGa, all of your favorites.
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ABC AMA Branding styleframes 4
American Music Awards branding and identity storyboards for ABC. See the stars, Selena Gomez, Katy Perry, all of your favorites.
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ABC AMA Branding styleframes 3
American Music Awards branding and identity storyboards for ABC. See the stars, Lady GaGa, Katy Perry, all of your favorites.
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ABC AMA Branding styleframes 2
American Music Awards branding and identity storyboards for ABC. See the stars, Luke Bryan, Katy Perry, all of your favorites.
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ABC AMA Branding styleframes 1
American Music Awards branding and identity storyboards for ABC. See the stars perform, Selena Gomez, Katy Perry, all of your favorites.
Read Morehow we do templates
The New Blank was able to take media from many sources and make it all feel like one beautiful graphics package! They had to work with music video footage shot in different ways and from different sources. The package they delivered was modular and versatile while keeping a high production look and feel to it.
It’s one of my favorite graphics packages in recent years!
Lucas Aragon
ABC
