ABC
AMERICAN IDOL REBRAND
We created a fresh, new look for the American Idol move to ABC, separating the venerable talent show from all the rest in the market. With new hosts, a new network, and countless updates happening within the show we felt it apropos to inject some of the excitement and energy into their branding. We developed a package that transcends broadcast and impacts multiple channels including out of home, digital, and print.
Branding | Design | Motionography | Color Correction
We are dancing on the ceiling
Creative Director: Eric Edwards
Designed by: Eric Edwards
Particle simulation: Marcus Kulick
Animation team: Eric Edwards, Marcus Kulick, Alan Llave, Nancy Tang
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham
Network: ABC
VP of Brand and Creative Management: Pash Pashkow
Design Director: Lucas Aragon
Director of Creative Services: Monica Helberg
Producer: Karla Senz
Creative Director: Eric Edwards
Designed by: Eric Edwards
Particle simulation: Marcus Kulick
Animation team: Eric Edwards, Marcus Kulick, Alan Llave, Nancy Tang
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham
Network: ABC
VP of Brand and Creative Management: Pash Pashkow
Design Director: Lucas Aragon
Director of Creative Services: Monica Helberg
Producer: Karla Senz
The Process
Over 1 million particles gave their life to make this package possible. We developed a system that worked for broadcast but could scale for high res large format print executions as well, not to mention developing assets for digital banners and living one-sheets. All of the pieces and parts had to be created with systems capable of maximum flexibility so art could be leveraged as much as possible across the various channels and platforms.
American Idol Branding styleframes 1
“Storyboards for American Idol, with Ryan Seacrest.
These and other social media gems can be found amongst these tasty, tasty channels”
American Idol Branding Styleframes 2
“Storyboards for American Idol, with Katy Perry.
These and other social media gems can be found amongst these tasty, tasty channels”
American Idol Branding Styleframes 3
Storyboards for American Idol, The Best and Most Dynamic Talent Show on TV.
These and other social media gems can be found amongst these tasty, tasty channels
American Idol Branding Styleframes 4
Storyboards for The Best and Most Dynamic Talent Show on TV, American Idol.
These and other social media gems can be found amongst these tasty, tasty channels
Featured Words
American Idol First Look: Photos From ABC’s First Season Of The Reality Singing Competition
February 8, 2018 by Patrick Gomez in Entertainment Weekly
The premiere of ABC’s revitalization of American Idol is just around the corner — and EW has an exclusive first look at the key art,
