ABC

American Idol Rebrand

ABC

American Idol Rebrand

We created a fresh, new look for the American Idol move to ABC, separating the venerable talent show from all the rest in the market. With new hosts, a new network and countless updates happening within the show we felt it apropos to inject some of the excitement and energy in to their branding. We developed a package that transcends broadcast and impacts multiple channels including out of home, digital, and print.

Branding | Design | Motionography | Color Correction

We are dancing on the ceiling!

Creative Director: Eric Edwards
Designed by: Eric Edwards
Particle simulation: Marcus Kulick
Animation team: Eric Edwards, Marcus Kulick, Alan Llave, Nancy Tang
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham

Network: ABC
VP of Brand and Creative Management: Pash Pashkow
Design Director: Lucas Aragon
Director of Creative Services: Monica Helberg
Producer: Karla Senz

Creative Director: Eric Edwards
Designed by: Eric Edwards
Particle simulation: Marcus Kulick
Animation team: Eric Edwards, Marcus Kulick, Alan Llave, Nancy Tang
Executive Producer: Sevrin Daniels
Executive Creative Director: Bobby Hougham

Network: ABC
VP of Brand and Creative Management: Pash Pashkow
Design Director: Lucas Aragon
Director of Creative Services: Monica Helberg
Producer: Karla Senz

The Process

The Process

Over 1 million particles gave their life to make this package possible. We developed a system that worked for broadcast but could scale for high res large format print executions as well, not to mention developing assets for digital banners and living one sheets. All of the pieces and parts had to be created with systems capable of maximum flexibility so art could be leveraged as much as possible across the various channels and platforms.

Over 1 million particles gave their life to make this package possible. We developed a system that worked for broadcast but could scale for high res large format print executions as well, not to mention developing assets for digital banners and living one sheets. All of the pieces and parts had to be created with systems capable of maximum flexibility so art could be leveraged as much as possible across the various channels and platforms.

American Idol Storyboard 03

Storyboards for American Idol, The Best and Most Dynamic Talent Show on TV.
These and other social media gems can be found amongst these tasty, tasty channels

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American Idol Storyboard 04

Storyboards for The Best and Most Dynamic Talent Show on TV, American Idol.
These and other social media gems can be found amongst these tasty, tasty channels

Read More

FEATURED WORDS

American Idol first look: Photos from ABC’s first season of the reality singing competition

February 8, 2018 by Patrick Gomez in Entertainment Weekly

The premiere of ABC’s revitalization of American Idol is just around the corner — and EW has an exclusive first look at the key art,

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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