ABC

AMA 2016 branding

ABC

AMA 2016 Branding

Third times definitely a charm for latest version of the American Music Awards. Along with the kaleidoscopic laser spectacular of a graphics package, we had a stage shoot with five dancers and a bushel of hand clapping good times. The AMA 2016 brand package captured the energy and excitement found in todays music and combined it with broadway performances from yesteryear.

Branding | Design | Directorial | Live-Action | Editorial | Motionography | Animation | VFX | Compositing | Color Correction

Ladies a leapin, breakers a breakin, and lasers a laserin!

Directed by: Bobby Hougham
Director of Photography: Matt Clark
Design Team: Eric Edwards, Vince Diga
Executive Producer: Sevrin Daniels
Creative Director: Eric Edwards

VFX/Animation Supervisor: Eric Edwards
Animators: Eric Edwards, Ryan Pohanic, Andrey Lifinski, Aaron Gapanoff
Studio: ABC
Design Director: Lucas Aragon
CD: Anne Maroon
Sr Manager of Production: Megan Tyra

Directed by: Bobby Hougham
Director of Photography: Matt Clark
Design Team: Eric Edwards, Vince Diga
Executive Producer: Sevrin Daniels
Creative Director: Eric Edwards
VFX/Animation Supervisor: Eric Edwards
Animators: Eric Edwards, Ryan Pohanic, Andrey Lifinski, Aaron Gapanoff
Studio: ABC
Design Director: Lucas Aragon
CD: Anne Maroon
Sr Manager of Production: Megan Tyra

The Process

The Process

ABC invited us back for third year of the American Music Awards. We were tasked with creating a fresh new look for the show which ended up including Choreographers, dancers and a host of beagles, while the beagles were just there as support, the dancers had their work cut out for them. We put together a toolkit for the AMA 2016 extravaganza that would make Snap-On proud.

ABC invited us back for third year of the American Music Awards. We were tasked with creating a fresh new look for the show which ended up including Choreographers, dancers and a host of beagles, while the beagles were just there as support, the dancers had their work cut out for them. We put together a toolkit for the AMA 2016 extravaganza that would make Snap-On proud.

ABC-2016 AMA Storyboards4

Story Boards we designed for the 2016 American Music Awards from ABC, featuring Justin Timberlake, and all of your favorites performing live

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ABC-2016 AMA Storyboards3

Story Boards we designed for the 2016 American Music Awards from ABC, featuring Jennifer Lopez, Justin Timberlake, and all of your favorites

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ABC-2016 AMA Storyboards1

Story Boards we designed for the 2016 American Music Awards from ABC, featuring Rhianna, Jennifer Lopez, and all of your favorites performing live

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These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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