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ABC

9-1-1 Promo Branding

ABC brought Ryan Murphy’s high-pressure procedural 9-1-1 on board and tasked The New Blank with creating a branded look and feel for their season 7 marketing campaign.

Branding | Design | 3D | Motionography | Simulations | Templates

Sirens and Lights!

ECD: Bobby Hougham
Creative Director: Eric Edwards
Design: Vince Diga, Lindsay Daniels, Mo Ghayour, Eric Edwards
Animation/Compositing: Ben Strickland, Eric Edwards
3D/Simulations: Marcus Kulik
Color correction: Eric Edwards
Executive Producer: Andrew Kobliska

Client: ABC
Executive Director, Design: Lucas Aragón
Creative / Art Director: Charles Beckman
Project Manager: Gilda Reinert

ECD: Bobby Hougham
Creative Director: Eric Edwards
Design: Vince Diga, Lindsay Daniels, Mo Ghayour, Eric Edwards
Animation/Compositing: Ben Strickland, Eric Edwards
3D/Simulations: Marcus Kulik
Color correction: Eric Edwards
Executive Producer: Andrew Kobliska

Client: ABC

Executive Director, Design: Lucas Aragón
Creative / Art Director: Charles Beckman
Project Manager: Gilda Reinert

The Process

Thems some tasty vittles

We find that developing a brand for a venerable property presents unique challenges. With new properties, you have to hit the right tone, and create something that speaks to the show while also acknowleding the networks brand. But with shows that have a following and are relocating to a new network or streaming platform, you cant start from scratch. what you create walks the line between keeping it recognizable so as not to alienate the audience and placing it firmly in its new home.

And now crafting art that can work in multiple aspect ratios for all the different streaming, linear and digital purposes means what you make needs to be flexible.

Marketing packages will often times have almost a hundred pieces and parts, including the traditional interstitials, transitions, opens and closes through the various daytime or nighttime themes or other variants the network will need for their marketing campaign

–and then you add all the aspect ratio variants to it and you have yourself a boatload of deliverables!

Styleframes

After a lot of planning and strategizing the correct approach, we dig in and start the graphic design process. As you will see in the styleframes below, we never come up with the perfect answer on the first shot. Theres a lot of reworking, rethinking, noodling and refinement that happens before we end up with the final award-winning solution.

Full-service video production

Whether you want to create videos for a social media campaign, commercials, traditional video marketing, digital media, brand video, or corporate video, we are the full-service production company for your next project. From pre-production through post whether fully animated, live-action with a ton of VFX, or straight shot and edited narrative. All video types start with your ideas as the foundation and together we collaborate on high-quality video production creating great videos to see the vision through no matter your audience!

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