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ABC

90th OSCARS BRANDING

A sophisticated new look celebrating 90 years of the Academy Awards. Oscar came to town for a little shoot and a lot of bling! We developed the branding and promo package extending across print, digital, and broadcast. We’d like to thank the Academy…

Branding | Design | Motionography | Tabletop Production | Color Correction

Heavy metal!

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman
Sr. Designer: Mandy Eastley

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman
Sr. Designer: Mandy Eastley

The Process

Three statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The branding design needed to be reverential to the heritage of the past 90 years of the Academy Awards as well as being forward-looking.

Oh shit! I need to come up with a quote for how awesome you guys are, oh can I just use that?

—and the package rules!

Ford Oelman

The Academy of Motion Picture Arts and Sciences

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