ABC

2018 Oscars Branding

ABC

2018 Oscars Branding

A sophisticated new look celebrating 90 years of the Academy Awards. Oscar came to town for a little shoot and a lot of bling! We developed the Oscars branding and promo package extending across print, digital and broadcast. We’d like to thank the Academy…

Branding | Design | Motionography | Tabletop Production | Color Correction

Heavy Metal!

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman
Sr. Designer: Mandy Eastley

Directed by: Bobby Hougham
Director of Photography: Stephen McGeehee
Creative Director: Eric Edwards
Design team: Arisu Kashiwagi, Vince Diga, Mauricio Leon, Filipe Carvalho, Joel Ebe, Eric Edwards, Bobby Hougham
Animation team:Eric Edwards, Marcus Kulik
Executive Producer: Sevrin Daniels
Creative Directors: Sevrin Daniels, Bobby Hougham

Network: ABC
Design Director: Lucas Aragon
Producer: Karla Saenz
Client: Academy of Motion Picture Arts and Sciences
CD: Ford Oelman
Sr. Designer: Mandy Eastley

The Process

The Process

3 statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The branding design needed to be reverential to the heritage of the past 90 years of the Oscars as well as being forward looking.

3 statuettes, and yes they are bigger and heavier than you would expect! We shot them over the course of a day with both a still and motion camera set on one stage. The branding design needed to be reverential to the heritage of the past 90 years of the Oscars as well as being forward looking.

Oscars Storyboards 1

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Featuring Jack, Leo, Natalie and more

Read More

Oscars Storyboards 2

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Featuring Jeff, Emma, Mahershala and more

Read More

Oscars Storyboards 3

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Logos, Font, Layout, etc…

Read More

Oscars Storyboards 5

Amazing storyboard and outdoor display work for the 90th Oscars broadcast, subways, billboards, broadcast… Featuring Jimmy, Lupita, Mahershala and more

Read More

Oh shit! I need to come up with a quote for how awesome you guys are... oh can i just use that? ...and the Oscars package rules!

Ford Oelman

The Academy of Motion Picture Arts and Sciences

FEATURED WORDS

The Oscars Insider: Episode 1

Host Adnan Virk discusses the screenplay nominees with Vanity Fair’s Rebecca Keegan, talks to chef Wolfgang Puck about his smoked salmon Oscars, and learns how to throw a THE SHAPE OF WATER Oscar party with lifestyle expert Kristen Turner.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

┬ęCopyright 2018 Blank llc (dba thenewblank) all rights reserved

Pin It on Pinterest

Share This